SEO (Search Engine Optimization) has become popular as the main method of Internet marketing in recent years. I remember the last time I attended the Xiamen SMX Search Engine Marketing Conference, I mentioned that many industries are experiencing losses under the current financial crisis, but investment in the Internet has not been greatly affected and has even increased! Companies are increasing their investment in the Internet. investment in this area. Because those who eat crabs have tasted the sweetness of emerging online marketing, when the east wind blows, the sparks burn even brighter! They all hire specialized SEO personnel to optimize their websites, but do they all know why they do this? Many business owners do After the website has been running for a period of time, it is found that it has no effect and there is no traffic, so I think of following the trend and optimizing! This is already lost at the starting line!
Let’s get to today’s topic: Why is website construction the mother of SEO success? How to do it?
The main function of SEO optimization is to increase the exposure of specific keywords to increase the visibility of the website, thereby increasing sales opportunities. The SEO of a website refers to making the website content easier for search engines to obtain and accept. After crawling the website's information, the search engine compares and calculates it and then places the website with a higher weight on it. A place on the web where other users will see it first when searching, so searchers can get correct and helpful information. Especially for websites that sell products, how to make your products more visible, you should first start with website design and planning!
1. An easy-to-remember domain name
A domain name that is easy to remember and is close to the content of your website. It is catchy and is the first step to success! It is usually composed of short letters and numbers. Just like a person's name, the first impression is very important when you introduce it to someone! For example, our website is a comprehensive query network, www.123cha.com, which is called 123cha! Appropriate to the topic and content of the website! If it is in the domain name It would be better if it includes keywords.
2. Stable space and server
Don’t be greedy for petty gains and get what you pay for. The website opening speed will be slow, which will affect the future development of the website and is not conducive to the friendliness of search engines!
3. Website content
This point can be said to be the most important point. The content of a good website can directly display your products and website functions to users at a glance. Why users come to your website, what can users get from your website, whether it can solve users' problems, etc. These are all things that need to be planned for website content! In the final analysis, search engine optimization looks at the content of your website. Users still have the final say whether it is good or not. In the end, search engines respect users’ choices, and those that users find useful will be ranked first.
4. Website keywords, META, TITLE, etc.
Tags can only appear within the head tag.
The content of title is usually displayed in the browser's title bar.
The name of the bookmark in the favorites in the browser is the content of the title.
The content of the title can facilitate search engines to index the page.
The title of the content searched from the search engine is often the content of the web page title.
The title usually reflects the main content of the web page, so remember to add
META mainly consists of two attributes, one is name and the other is http-equiv attribute, and the key parts of name include Keywords (keywords), description (website content description), and robots (robot guide). A very important function of the meta tag is to set keywords to help your homepage be logged in by major search engines and increase website visits. In this function, the most important thing is the setting of Keywords and description. Because according to the working principle of search engines, the search engine first sends robots to automatically retrieve the keywords and descriptions in the page, and adds them to its own database, and then sorts the websites according to the density of the keywords. Therefore, we must set keywords to increase the search click-through rate of the page.
This is the META of our website. If you search for any word, you can see our website:
<meta name="description" content="IP address query, ip database, mobile phone number location, postal code, long-distance phone area code, ID number verification, worldclock, world time, calendar, perpetual calendar, my ip, ip location, Google PageRank,Alexa rank,ip to country">
<meta name="keywords" content="ip, check ip, ip query, my ip, IP address query, ip database, mobile phone number location, postal code,
Long distance telephone area code, ID number verification, worldclock, world time, calendar, perpetual calendar, my ip, ip location,
Google PageRank,Alexa rank,ip to country, domain whois, ip whois">
Everyone can try it
5. Is the URL address of the website static or dynamic?
In September 2008, Google Webmaster's blog wrote an article called Dynamic URLs vs. static URLs. The original link is: http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-static-urls.html It is not recommended to convert dynamic addresses into static ones, because Google's search engine functions continue to improve! But are other search engines the same? After all, we are targeting the Chinese market, and the principle is that webmasters should proceed based on the actual situation. Generally speaking, a URL structure that is short and contains keywords is still beneficial.
6. Web page size, frame, page style, website structure and other factors
The size of a webpage can directly affect user behavior. It is necessary to appropriately streamline the code and delete some irrelevant codes to reduce the size of the website, which will help to better improve the overall quality of the website. Use FLASH files as little as possible. Search engines do not support frame structures and frame calls, and frames are not easy for search engine spiders to include and crawl. Analyzing from the user's perspective, color requirements, convenient navigation, and web page size can be used to improve user experience. User experience is the basis for future website development and good performance. Establish a site map to facilitate user indexing! The inner page links to the content that users need are the most It’s best not to exceed three clicks. Nowadays, popular website reconstruction advocates the use of div+css web page layout method, which can greatly reduce the amount of code. A very important part of SEO search engine optimization is "optimization of the internal structure of the website", which mainly makes it easier for search engines to crawl the content of the website by optimizing the links, structure, tags, layout and other aspects of the website. And let each web page of the website obtain higher scores in other search engines, thereby obtaining better rankings.
Huhu finally finished it! In short, webmasters should be bold and careful, consider multiple aspects, and don’t rush to push the website. Once the full name is deployed, you will win at the starting line!
This article was first published on reamo blog: http://blog.sina.com.cn/qianxunreamo. Please indicate the source for reprinting.