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When building a website, webmasters need to conduct target market research and user surveys. Marketing without target market research and user surveys will be clueless and will have a direct impact on later sales and promotions, so target market research And user surveys are compulsory courses for every webmaster. This article elaborates on how webmasters should conduct market research and user surveys from seven aspects.
First, Google Keyword Tool: This tool is something webmasters should know about. When you enter a keyword in the tool, Google will give you a series of search volumes and bidding prices for keywords related to the keyword. For example, searching for "weight loss" will provide dozens of keywords for consideration such as weight loss methods, weight loss plans, weight loss recipes, weight loss, etc., and list the competition level and search volume. The search volume directly reflects the user's attention. extent and market demand.
Second, click volume estimating tools: If you want to thoroughly understand the degree of keyword competition and traffic in certain industries, in addition to keyword tools, you must also consider the data given by click volume estimating tools. There are many tools in this area. Easy to find. Of course, the click volume estimation tool is only used as a rough reference and cannot be 100% accurate.
Third, Baidu index query: I believe that Baidu index is a free tool used by most webmasters. Officials have always emphasized that Baidu index does not represent the real traffic of specific keywords, but it can overall reflect the popularity and popularity of keywords with users. Search frequency is a good reference tool.
Fourth, overall trend query: Generally speaking, the trend of certain words represents the popularity of the word in the future. The overall trend of the webmaster's keywords can specify the general direction of the marketing strategy and pave the way for future expansion. Commonly used trend query tools include Google Trends, Yahoo Wind Vane, etc.
Fifth, SNS and forum surveys: Nowadays, many people like to join SNS social networks and forums, so it is also very effective to post posts on them and ask directly. You can directly ask users for their evaluation of certain products or services, or what they have. Problems need to be solved, or whether competitors are accepted by everyone, etc. In this way, you can generally get the most authentic thoughts of users.
Sixth, accurate voting surveys: In addition to SNS and forums, you can also conduct voting surveys on your existing websites or keyword-related websites. Although some surveys require payment, the range of data obtained is relatively accurate, which is useful for determining selling points and keywords in the future. Copywriting is a big help.
Seventh, use PPC directly: This method is generally not used by many people, but it is the most effective. When you use PPC search bidding to conduct surveys, you can first create a survey website to allow users to fill in detailed forms. In return, you can give away some products or shopping coupons. These surveys will cost a certain amount of money, but the data obtained are the most direct and detailed. The objects of the survey are generally also the target customers.
The above seven points share with you the commonly used methods of current mainstream target market research and user surveys. Because target market and user surveys are required in the early stage, we must be careful and pave the way for the future development of the website. Okay, that’s it for today’s article. I will continue to share other Internet marketing knowledge with you in the future. You are welcome to communicate with me. This article comes from: Shenzhen website construction, URL: http://www.zijiren.net , welcome to reprint, please indicate the source for reprinting, thank you!
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