When choosing keywords for SEO, the first keyword many webmasters choose is their website name. Then I put a lot of energy into sending external links. With continuous efforts, I finally got the top three position on Baidu. I thought that there would be a steady flow of traffic. But I found that not many people searched for your website name at all. what to do? Has all the work we have done been in vain? Obviously the answer is no. So how to turn the website name keywords that no one is searching into hot keywords? High-weighted encyclopedias and question-and-answer platforms such as Baidu Zhizhi, Baidu Encyclopedia, and Sosoouwen can help us achieve this.
Take my website as an example. I have also made the mistake of choosing keywords for SEO. At the beginning of SEO, the author left external links with the keyword "Jinan Dating Network" in various blogs and forums. After a lot of effort, this keyword with basically no competition and search volume was ranked first on Baidu. However, the search volume in the past week shows that no one searched for the keyword Jinan Dating Network at all. what to do? Could it be that the keywords that I worked so hard to rank No. 1 on Baidu were in vain? no. There must be a way to increase the traffic of this keyword. After a lot of practice, I found that I can use encyclopedias and Q&A websites to achieve the goal of increasing traffic. Here's how I do it:
1. Use the Q&A platform to ask and answer your own questions
Many webmaster friends know this method. Without explaining too much, apply for at least two IDs yourself and answer questions one by one. The only thing to say here is the question and answer technique, that is, general keywords or long-tail keywords like SEO should appear in the question. For example: My Jinan Dating Network is for dating, marriage and making friends in Jinan, Shandong Province. I found that the keyword "Jinan marriage" has a large search volume. So the question I asked on Baidu Zhizhi included the word "Jinan Marriage", and the answer included my website URL. Sure enough, a few days later, it was discovered that this question ranked in the top three for the keyword "Jinan Marriage" and could already bring some traffic. One more thing to say here: posting more questions asking what your website URL is on various Q&A platforms can bring in a lot of high-quality external links.
2. Use encyclopedia entries
I want to explain this method in detail. This is the key to this article and the key to turning keywords into treasure. Let me tell you directly what I did: first create the entry "Jinan Dating Network". When leaving external links in the entries, I found that it is difficult to leave external links in the Baidu Encyclopedia website introduction. It is very easy to retain external links on Sosouwen. Secondly, the target group of my website is single people in Jinan, Shandong who need dating, marriage and friendship. And we hold regular offline blind dates for thousands of people every year, such as Qianfoshan Blind Date, Daming Lake Blind Date, Shungeng International Convention and Exhibition Center Blind Date, and Sports Center Blind Date. Many of these singles search for these blind dates. I created these blind date entries in Baidu Encyclopedia and SouSou Encyclopedia. During the process of creating the entries, I found that SouSou Encyclopedia entries are included very quickly in Baidu. The entries I created can be collected in as little as 30 seconds. It’s included, and the ranking is very good. Then the most critical point in creating these entries is to insert the keyword "Jinan Dating Network" into the entry content introduction. Then use the related link function to link all these blind date links to my website entries. In this way, before the blind date is held every year, when people search for the blind date term, they will check it out when they see the website link. If you can leave an external link to the website in the term, you will successfully guide the traffic. Even if you cannot leave an external link to your website in the entry, as long as your website introduction is well written, it can still prompt target users to search on search engines. In this way, the search volume of the keyword "Jinan Dating Network", which originally had no traffic, will increase sharply. , the traffic of the natural website has also increased significantly. This has been verified in practice.
Through the above two steps, a keyword that few people searched for in a week can bring me more than 200 IP traffic in one day.
In fact, the above methods are universal and can be used by other types of websites. The following summarizes the general principles:
1. Find websites with high authority and easy to retain external links. (Questions and answers on the Q&A platform)
2. Create your own website entry on the encyclopedia website, then create relevant high-search-volume entries, and link them to your own entries through the in-entry link function. (It is recommended to go to Baidu Encyclopedia and Sosou Encyclopedia to create entries)
Finished sharing, I hope my sharing can help everyone. Finally, I wish all webmaster friends and SEOER that their website inclusion and traffic will continue to increase.
This article was originally published by Rumu, the webmaster of Jinan Dating Network ( www.jinanxiangqin.com ).
Thanks to bbsking888 for your contribution