Ever since yesterday morning’s “Baidu external link collective dive incident”, everyone has had different opinions, and for a while it was not clear which side’s view was correct. Therefore, I have been paying close attention to the latest developments of Baidu external links. Until yesterday afternoon, when I searched for the external links of various websites, I found that many Baidu external links had come back, and of course the micro-linked websites were no exception. It seems that this Baidu external link collective diving incident was just a false alarm! But is this Baidu external link collective diving incident really a false alarm? This may not seem to be the case with microlinks.
Although this "Baidu external link diving incident" currently seems to be due to some problems with Baidu's servers, it has also sounded an alarm to us webmasters, that is, a single Baidu update or a server error can bring down the entire website. The webmaster circle is shaking. Born in sorrow and died in happiness, I think this sentence is a sentence that every webmaster should keep in mind. Because he can prevent us from being satisfied with the status quo and not being addicted to it. As mentioned yesterday, this time Baidu's external link diving incident made me, as a webmaster, feel a lot of worries. It also made me start to be wary of danger in times of peace.
This time, Baidu began to realize three problems in the external link diving incident:
One is: you cannot rely on a single external link and pay attention to the value of external links. Because the forum may be the most affected area of external links this time, this also objectively shows that Baidu has begun to ignore forum signatures. The previous external links of its micro-link website were mostly concentrated in the A5 forum, Chinaz forum and some other webmaster forums, so the devaluation of external links this time was extremely serious. It seems that it relied too much on one or two forums to retain external links. All webmaster friends should pay attention to the diversity and quality of the website’s external links when retaining external links in the future.
The second is: the enhancement of the originality of website content. In this incident, a previous article on micro-links analyzed why the external links of A5 and Chinaz main sites were not affected, but increased in an orderly manner. You may say that its weight is high, but don't ignore one issue, that is, the weight of its forum is also quite high. Why is the situation of the forum so different from that of the main website? I believe webmasters all know that their Chinaz and A5 main sites have reviewed articles of high relative value and originality. Compared with forum posts, their readability is unmatched by forums. In addition, this incident has also dealt a heavy blow to some collection sites. It seems that search engines will pay more attention to the originality and readability of website content in the future. Do the collection stations also need to start to slowly transform and break away from the previous model of copying and copying? Because judging from an article published in chinaz yesterday, Baidu’s current inclusions are far lower than Baidu’s previous inclusions. This once again proves that the crisis at the collection station has not come quietly.
The third is: the brand effect of the website, because it is found that the most affected this time are some small and medium-sized websites, and the most exciting ones are us grassroots webmasters. Some major mainstream websites have basically not had any big impact on this incident. Influence. This shows that our websites are too dependent on search engine traffic and cannot directly attract our users for a long time. As long as there is a slight disturbance in the search engine, it can have a storm-like effect in our grassroots webmaster circle. Whether it is Google's PR failure to update or the collective dive of Baidu's external links, they all reflect this truthfully. objective problems. The era of website transformation and website branding with a sense of crisis and mission has also arrived.
The above are some views on this collective dive of Baidu’s external links. I hope the alarm bells of webmaster friends will continue to ring.
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