This is a blog post I saw on a blog using someone else’s title. I think this topic is quite interesting, so I adapted the title. Website promotion is a hot topic nowadays, and of course search engine optimization is also one of the hot topics. Some people say that "the aroma of wine is not afraid of the depth of the alley." As long as the website content is good, it will naturally attract visitors. In a way it makes sense, but not entirely. Here are two aspects:
1) Bring traffic
Website content has always been emphasized by the Web Teaching Network. Content is like the life and soul of a website. But if there is no information promotion, no matter how good the content is, no one will care about it. For a new website, the most likely source of traffic is search engines. If there is no information promotion, your website will lose the possibility of backlinks. If there is no information promotion, no one will reprint and quote the content of your website. , so your website will not have a good ranking in the search engine results, and the search engine will not be able to bring you traffic. Therefore, there are two aspects to running a website well, one is promotion, and the other is content. From this perspective, promotion is more important than content, because without promotion, no matter how good the content is, it is useless.
2) Retain traffic
Assuming that search engines can bring a lot of traffic to your website, but cannot retain the traffic, it means that there is indeed something wrong with the content of the website. So from this aspect, the quality of the content shows its value. Only good content can retain users and even become "repeat customers" of your website, and your website's word-of-mouth effect may also arise from this. On the other hand, excellent website content will be more popular among users, which will increase the number of page views on your website, increase Alexa ranking, and search engines will also adjust the ranking of your website, playing a more active role in promoting the website. .
Therefore, there is no antagonistic relationship between website content and website promotion, but a relationship that promotes each other and moves forward together. Only with proper promotion and excellent content can a website be successful.