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Webmasters all know that the source code plays an important role in SEO ranking during the web design process. It can be said that the META tag in the source code is the face of the website. Search engines understand the content of web pages by reading the source code. Then we cannot find that the head area in the source code contains many META tags. Clever use of META tags can help quickly improve SEO rankings. Below, Hefei Mama will give a detailed introduction to the correct use of META tags in the SEO process. Master the essence and improve your rankings in no time.
1. What is the META tag?
The META tag is an auxiliary tag in the head area of a web page. Its function is to describe the page attributes by setting some parameters. META includes two important attributes, one is http-equlv (page title information) and name (page description information). Source code that complies with W3C specifications must contain these two basic attributes. The page title information is often fixed and does not change much between different web pages, as long as it conforms to W3C specifications; the focus of SEO is on the correct parameter configuration of the name attribute. Particularly important in the Name attribute are the title, description and keyWords parameter configurations.
2. How to use META tags skillfully
1. TITLE (title) TITLE is the most important of all tags on a web page. Using it well is equivalent to submitting the website's business card to the search engine. If it likes you, it will give you a higher ranking on the search results page. From a general analysis point of view, try to avoid writing TITLE in the form of absolute matching. We should tend to write it in the form of complete matching or analytical matching. Since different search engines have different requirements for the number of characters in TITLE, we use which one to reasonably arrange the number of characters according to the search engine to be optimized. Generally speaking, the number of characters should not exceed 40 (equivalent to 20 Chinese characters), which meets the requirements of most search engines. In addition, if TITLE contains different keyword phrases, they should be connected with connecting symbols. Common connection symbols in SEO are "_", "-" and "|". Pay special attention to the difference between the first two. The first symbol is commonly used for Chinese characters, and the second is commonly used for English characters. Last but not least, avoid maliciously piling up keywords in TITLE. You can take a look at my sample website <title>ru21 spironolate compound tablets_what anti-hangover_hangover medicine choice RU21 spironium compound tablets</title>, both the number of characters and special symbols reflect seo .
2. Keywords (keywords) Some people say that this has been abandoned by search engines. It doesn’t matter if you write it or not, it will not affect the ranking. Is this really the case? Try repeating a large number of keywords in keywords and see! Obviously, it is still extremely important for SEO. Many people ignore punctuation when writing keywords. Search engines require that different keywords should be separated by English half-width commas, but many people use Chinese half-width commas, which has an impact. The number of keywords should be controlled at 3 to 4. Write the main keywords you want to optimize, which are generally consistent with the words in the title. Some people like to deliberately pile up a large number of keywords, which is counterproductive because it dilutes the weight. Also note that different keywords need to be specified in different web pages. There is no need to repeat them unless necessary. The keywords in the example website are written like this: <meta name="keywords" content="ru21, ru21 spirantip, ru21 spirantip compound tablets" />.
3. Description In the search engine results, the title and Description of the web page are displayed. It can be seen that the optimization of Description is also crucial to improving keyword rankings. Like title, Description also has a limit on the number of characters, which is generally controlled to 200 bytes (equivalent to 100 Chinese characters). In the Description, repeat the main keyword in the title 1 or 2 times, and bring in a few secondary keywords that cannot be written in the title. Of course, user experience must be taken into consideration. The sentences should be smooth and preferably tempting to attract visitors. eyeball. See the sample website for details: <meta name="description" content="RU21 spironolate compound tablets - pure natural plant extract, safe, effective, non-toxic and side-effect-free hangover medicine. It can quickly decompose harmful substances in alcohol, It has a remarkable anti-hangover effect. It can help you protect your liver and gallbladder, increase your alcohol intake, and is a good anti-hangover medicine. It is the best gift for relatives, friends and leaders.
In meta, there are several other tags besides the three main tags, such as tags for design copyright, jump, author and other information, which may also help SEO after use. Due to space limitations, Hefei Mama will only talk about it here. Please provide a link for reprinting, thank you.
This article is original by Hefei Mama SEO and first published on Hefei Mama SEO blog http://seo.hefeimama.com .
Thank you Hefei Mom for your contribution