Social media marketing has become deeply rooted in the hearts of the people, and many companies have plans to add it to their marketing mix. Some say engaging in social media marketing is a smart move. But for most people, they don’t have the genes for social media marketing. In any case, improving marketing levels and solving a series of problems in social media marketing are the focus.
Yesterday, I conducted a webinar with a client on the difficulties of social media marketing. Here, I have prepared some answers to several difficult questions. I believe it will also be helpful to readers who are interested in the field of social media marketing.
(1) The plan is approved by the company
You want to get company approval for your social media marketing plan, what’s the point? The answer is simple, just make sure your marketing can help the company increase revenue, bring customers, increase profits, or achieve some top-level goals.
Many companies lack a comprehensive strategy when carrying out social media marketing, or they do not set expected goals. This is one of the reasons why they fail to use social media to achieve the results they want.
If you want to get management approval for your marketing plan, you must first answer yourself these questions. First, the reason for launching this plan must be clear: What is our purpose? What needs to be done in the overall plan? Why would this directly or indirectly help the company's goals? What resources and investments does this plan require and why can this plan achieve such results? (short term and long term)
First we have to have a hypothesis and develop a plan to achieve or impact the business goals. These include how performance is measured and how it is linked to corporate goals. Reduce the sales cycle, increase product exposure, reduce customer service costs, etc. If your plan can show exactly how your marketing will promote the company's business, your chances of getting approval will be greatly increased.
(2) Content of social media marketing
Writing a content editing plan is essential and will save you a lot of time in the future. Social media marketing creates a lot of content, which can be done in-house or outsourced. The goal is to build a content editor's calendar that identifies specific content publication dates as well as content writing and promotion.
Another way to save time is to use content templates. Based on our 10 years of marketing experience, sometimes templates produce better content than other methods.
It's great to save time, but you must pay attention to quality. It doesn't mean anything if you create some junk articles.
(3) Find your audience
In which medium can you find your best audience? To do this, you must first construct who your ideal customers are. Collect the likes and consumption characteristics of your target customers. What topics are they interested in? What is the problem they need to solve? How do they communicate on social media? Where do they like to go, and who influences them?
Construct your ideal customer base to guide your content planning and which media platforms you choose to market to.
Use social media monitoring software to help you discover the hottest topics, and marketers can guide them through social media.
In the end, it’s best to provide customers with a platform where they can find useful brand information, play the role of public relations, and convert them into their own consumers as much as possible.
(4) Social media marketing performance report
How to make your reports easy to understand? Data sheets are a good choice, and many social media marketing analysis services can be quite helpful. Unfortunately, getting this report right can be difficult. Because management is most concerned about the growth of business volume, and the role of social media marketing is sometimes indirect and has a delayed effect. But there are ways to measure marketing effectiveness.
For example:
①Customer service costs have been reduced due to social media marketing.
②The popularity of community content and the number of rebroadcasts.
The key takeaways from this report are to manage expectations well, keep it simple, and focus on what is positive for the business.
Chinese translation: dikgo | http://www.dikgo.com/internet/266.html (please indicate when reprinting, thank you very much)
Thank you dikgo for your contribution