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Every webmaster friend is very concerned about the date behind the Baidu snapshot. If your snapshot date corresponds to the calendar, it means that your optimization is very successful. Spiders always favor your site so much, treating you as their neighbor and visiting it every day. However, for small sites, especially new sites, because there is little original content and low exposure, spiders are not willing to go there every day. As a result, some sites do not update their homepages for days, a month or even months. Webmasters buy gold chains just for the sake of speed, and are not sure of being punished by search engines. The snapshots will not be updated for a long time. This is also something that many webmasters are very distressed about.
The same is true for the website I just took over. The previous webmaster also bought external links. I stopped this practice when I took over because my understanding of buying external links is that it is not only expensive, but also like taking opium. out of hand. If you don't grasp it well, you will be punished by the search engine, and it will be too late to regret it by then. The Baidu snapshot of the new site Tuyue Car Manager that I took over stopped at 2010-12-30, which is already the date last year. It has not been updated until January 2011. At that time, it was a bit sad to see this date every day, and the collection did not increase much, which shows that The spider has not been here for a long time. The website I took over is a one-stop car maintenance service in Shanghai. When it was built, there was no such service website in Shanghai. Now many have imitated it. Actually, its performance on the Internet is not as good as other websites. I compared After looking at other competitors, these websites perform better on search engines, at least the snapshots are updated quickly and they are included more. Therefore, because this optimization was not done well, it was followed or even surpassed by imitators, which is a terrible thing.
Without further ado, let’s talk about how I solved the thorny problem of changing snapshots and not updating them.
1. Stop buying external links and make external links manually
Although I was heartbroken, after I stopped buying external links, the backlinks suddenly dropped from 70,000 to more than 10,000 in December, but after all, I can no longer take such poison. I started going to forums, question-and-answer websites, information portal publishing websites, etc. with everyone every day to post external links every day. I didn’t ask for a lot, but maintained a stable number every day, so the real external link data of 10,000 was slowly like this. accumulated. I told them that they don’t need to do more every day, but they must insist on achieving a certain amount every day. There is no requirement for quantity, only quality. One high-quality external link is outnumbered by dozens of poor-quality external links, so why not focus on this one? Not only does it save energy, but it also brings the best results.
2.Exchange friendly links
Try to register your exchange information on as many friendly link platforms as possible, especially QQ, which must be online every day. This will make it easier for other webmasters to find you, because they may forget if you reply to them the next day. Then go to the platform to update your information every day, so that your website information can appear on the homepage every day, and more people will look for you.
At the beginning, because the snapshots had not been updated for a month or two, it was quite difficult to exchange them. My method is (1) Find industry-related websites to exchange friendly links. This will not only bring targeted website traffic to the website, but the other party will also be willing to exchange with you for this reason. Take the initiative to find others. You don’t need to do too much every day, just two or three. The initial requirements can be lower. As long as the snapshot updates quickly and the collection is normal, you can exchange with him. Generally speaking, a website with few export links and low weight may have better friendly links than a website with many export links and high weight. (2) Friendly links with partners. I have done car buying festival activities with several large websites before, such as 315che, PAuto, Yiche.com, etc. Making friendly links with these websites as much as possible will bring great benefits to my own website. I have done the first two Links, and the traffic coming from them is undoubtedly the one with the highest conversion rate. Bitauto.com will make friendly links next month. I believe that by then the website snapshot will be updated faster and the weight will be increased accordingly.
3. Keep writing original articles every day
I had never been exposed to the automobile industry or the automobile consumer industry before, and I didn’t even understand anything when I took over this website. However, the website cannot be without content, so I suggested that the marketing department continuously design and upload new products of its own, and I also started to read automobile industry knowledge every day. Books, go to the offline repair outlets on the website to experience the process of maintenance, beauty, car washing, etc., and then from mid-January onwards, I will stop copying other people’s things and start writing an original article every day. If there is no subject, I can combine it with the holidays. , write car information during the changing seasons, because car maintenance has special maintenance methods and parts when the seasons change. Generally, the search popularity of this word begins to increase when the seasons change, such as "winter car maintenance" and "March Women's Day" Etc., try to use these keywords and related long-tail keywords in the anchor text of the article. Maybe it can bring a lot of traffic after being included.
In addition, write some useful articles. Some time ago, Baidu algorithm was updated. I wrote an article and published it on the webmaster website. I found that it was reprinted by many webmasters the next day. Although the writing was not very good, it was something I discovered through my own research at the first time, and it was more timely. Strong, so it was reprinted. At this time, I found that the backlinks had increased by 300, and now they are 20,000.
4. Optimize the internal link structure of the website
A website revision was proposed. Now the internal links of the website are quite confusing, and the navigation settings are confusing. For example, important articles, information, forums, etc. are not reflected on the homepage, and there are many column levels. Sometimes it takes four or five levels to reach the product page, and there is no Site map, this kind of structure is very disliked by search engines. It is also confusing to crawl, and you cannot see the updates of the article. Even if it is well written, it will get twice the result with half the effort. Therefore, we have made corresponding adjustments to these aspects together with technology, and the revised website will perform better.
These are the things I have done from January to now. Over the weekend, I discovered that Baidu Snapshot had updated my homepage. Although the date was still not ideal because some steps were not yet complete. For example, the friendly link cooperation of some large websites and the adjustment of the internal link structure of the website are still in their infancy, and they need to be done every day.
The above content only represents the personal opinions of the webmaster of Jessica Tuyue Car Manager http://www.86590.com/ . Please indicate the source when reprinting!
Thank you jessicachen88 for your contribution