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For webmasters, they should all know the powerful role of external links. External links refer to links imported from other websites to their own website. Importing links is a very important process for website optimization. The quality of incoming links directly determines the weight of our website in the engine. So for English website optimization, what are the criteria for judging high-quality English external links?
1. How many incoming links does the link page have?
This includes internal links and external links. If the other party's website itself has a high weight, but the page linking to you is specially made for friendly links, and the other party's web page rarely links to this friendly link page, then the weight obtained by this link page will be greatly reduced. If the linked page is a normal content page, in addition to getting the same internal links as other web pages, if the content is good, it is also likely to have a large number of external links. The more the better, you can use Yahoo to check the backlinks.
2. Number of exported links on the link page
I believe everyone knows this. The more exported links on a specific page, the weight of each link will be dispersed. If there are just a few outgoing links, the weight share you get will increase accordingly.
3. Alexa ranking
Many times external links not only bring link weight, but also real click traffic. So it’s also necessary to look at the other party’s Alexa ranking. Of course, attention should be paid to whether the curve is a natural growth curve or an obvious one. If the above listed can get high scores, then this is the best external link, which can only be encountered but not sought. Do these every step of the way. Every webmaster can get good traffic and high-quality links.
4. Is the content of the linked website relevant to your website?
If the content of the other party's website is vastly different from yours, even if you are given a link on the homepage, it will not help your ranking much. Of course, if the other party's PR value is high, the benefit to you is that the PR value of your website will also increase accordingly. If your goal is to improve rankings for related keywords, then look for links to related websites.
5. How is the ranking of the linked page?
Where does the webpage that the other party can link to you rank for your target keyword? The better the ranking, the higher the value of this specific webpage for specific keywords, and the greater the impact of the given link on your webpage ranking.
If it is a commercial keyword, the top one is likely to be your competitor's homepage, and it is unlikely to get a link from there. But you can set your sights on the top 100, or even the top 200. These web pages also have less weight for specific keywords in the eyes of engines, although users generally cannot see them. Among the first one or two hundred web pages, there are often a large number of non-commercial websites and non-competitor web pages.
6. What is the overall ranking of the linked URL?
Take a look at the target keywords of the other party's website, look at these keywords, and see how the overall ranking of this website is. Similarly, there is no requirement to be in the top twenty, as long as it is in the top one or two hundred, it will be good. The overall ranking of the website reflects the weight of the domain name in the eyes of the engine.
7. What anchor text can I give you?
Of course, it is best to target the keywords you want. If the anchor text is something like "click here", the effect will be greatly reduced. Link anchor text is still very important.
8. Link location
The location of the links in the web page is still very important, which place works best. Based on the resulting crawling habits, we know exactly where our links should be best.
9. Overall health of the website
This includes Google PR (I know that many people no longer value Google PR, and it is not directly related to rankings, but checking it is better than not checking it). These health checks help ensure the weight of the linked website.
10. No nofollow
It shows that Google has launched "rel=nofollow", which provides a way for webmasters to tell the engine "do not follow the link on this page" or "do not follow this specific link." The meaning of this tag is to tell the engine This link is not edited by the author himself, so this link is not a vote of confidence. That is to say, if there is nofollow, then in theory, no page with high PR will bring any value to your website.
11. Permanent one-way link
If it is posted at that time but deleted a day later, it will not be of any value to the engine.
The above are some standards for judging high-quality English external links. When you make external links, you can follow the above standards to do external links. I believe your external links should be very strong.
Article source: SEO Forever Reprinted Please indicate the source link.