(1) First, position your own website and look for links to sites in the same category as your own. As the saying goes, people are divided into groups, which also reflects the professionalism of your website and is conducive to the inclusion of search engines. How to find relevant websites to link to? For example, my website www.nbmyhome.com is about real estate rentals, and the scope of the link is real estate, so it must start from its own website functions.
(2) After determining the target, don’t rush to talk to the other party immediately. Check the other party’s external links and Baidu’s inclusion and snapshots! Use webmaster tools to check the number of external links of the other party, the time of Baidu’s latest snapshot, and determine whether it has been previously Have you been K-ed? Is the PR value fake? If your friendly links are demoted by Baidu, your website may be implicated. Therefore, when we exchange friendly links, we need to check the number of included websites in Baidu. If the number of included websites is only 1, it is likely to be downgraded. In addition, look at the snapshot date of the homepage on Baidu. If the snapshot date is more than a week or longer, then the website may be demoted by Baidu.
(3) Pay attention to quality when exchanging links. A good PR value is related to the weight of a site, and it is related to the quality of the link, which is why we need to link to good sites. The more links, the better. They must be precise. For the other party's site, even if the PR value is high, but there are many connections (for example, more than 50), it is of little significance. On average, the PR value of each site is almost nonexistent. The fewer the other party's links, the better.
4. Categories of friendly links
Everything is ready and has been confirmed and checked. Next, we need to consider what kind of friendly links to make.
The most common one is homepage exchange, which is a direct connection.
There is also a cross-connection, using the home page of our site to link to the other party’s internal pages, and the home page of the other site to link to our internal pages. This is very helpful for increasing the weight of other pages on your own website!
Therefore, when exchanging a friendly link, there is a lot of work that needs to be done. You need to check the number of inclusions and backlinks of the other party on many search engines. You need to check the PR of the other party's website. You need to check the Baidu snapshot date of the home page of the other party's website. Is it a cheating website or a website that has been hacked?
First, use your personal connections to make a text link to your friend’s website. This is when the value of friends is reflected. True friends and fake friends are revealed at this time. Keyword ranking is all about resources. Through relationships or various methods, you can find websites with relatively high weight to link to your new website. At this time, connections become very important. For example, if the webmaster has many friends, asking friends to help put up a text link will work very well. This is how Jiangsu Design became friends with Digital Resource Network and then linked. I suggest you go to webmaster exchange sites like China Webmaster Site and make more webmaster friends. Those who are capable can also create more sites and link to each other.
Second, exchange friendly links with each other. This is a better way to help each other meet their respective needs.
You can go to the webmaster communication group or hang out on the webmaster website. There is a special area for exchanging links. But basically, websites of the same level make friendly links to each other. If a new website wants to make friendly links with a website with a high PR value, others will not agree, unless RMB knocks on the door. At this time, it will be a great advantage if you have many connections. It is recommended that you do not rush in the initial stage of a new site. You can find several new sites included in Baidu to exchange friendly links through the webmaster forum.
Third, you can obtain external links through the blog’s friendly links. You can register many blogs to post articles yourself and then connect to your own site. This is a method especially for Sohu blog, Hexun blog, and the most NB Baidu blog. You can try this. The blog posts they have there generally have a high weight as long as they are included.
Fourth, soft articles. In fact, the effect of soft articles is the best. It can increase external links and promote the website. However, it is a bit difficult for individual webmasters who are not very good at writing. They need to carefully organize the text, so that good articles can have a communication effect. I have seen some webmasters add links to a completely unrelated article. This has no communication effect. They can only create their own blogs and publish them, and the effect is very average.
Fifth, purchase text links. The effect of this method is immediate, and it is also very easy. The only difficulty is to test how big your wallet is. Nowadays, some webmasters make money exclusively by selling links. It is recommended not to buy based on the high PR, but to see how many links he has sold in total. A PR4 page selling 10 links is not as good as a PR3 page selling 3 links. At the same time, it also depends on the frequency of website updates, the quality of the content, and independence. A high PR page and not updated will have poor results.