When Google was negotiating financing with investors in its early days, Google founders Sergey Brin and Larry Page were able to explain their new products to investors in one simple sentence: "Google Let you get the world's information in one click." I counted the number of words in Google's sales pitch and found that it is very suitable for publishing on Weibo - 64 letters (the original number of words, including spaces and punctuation). Of course, Weibo now allows users to publish messages with a maximum length of 140 words. I think this is an excellent exercise for business professionals who are racking their brains to improve the message behind a new product, service, company, or initiative. If you want someone to sell your product or service, you'd better show him a big picture in one sentence, which is what he expects. Can you describe the product in 140 words, or even less? If not, then go ahead and rework it yourself.
This approach is not just rhetoric, there is scientific basis behind it. John Medina, a brain scientist at the University of Washington, has said that the brain is designed to “see the big picture first and the details later.” He told me an interesting story about the evolution of the human brain. Story - Medina said that when a primitive man came face to face with a tiger, he would not ask, "How many teeth does this tiger have?" He would ask, "Will it eat me?" The big picture first, then the details .
Think about it, in the past, in some social activities, you asked others for information, such as work, hometown, etc., and then you continued to be confused during the next ten minutes of conversation? This is because the chat was too casual at the time, providing too many details before the big picture.
The people in Apple's marketing department know this very well. Every time Apple launches a new product, it first uses a short sentence to convey a framed message to everyone, and each time it does not exceed 140 letters. For example, the MacBook Air is simply "The world's thinnest notebook." If that's all you know about the new computer, it tells you a lot. For another example, what is an iPad? "Apple's most advanced technology in a magical and revolutionary device." It has to be said that Apple is indeed doing a good job.
Weibo marketing is getting more and more attention from people in the marketing industry, but as a new marketing platform, many people have different ideas on how to make good use of this platform. What I’m trying to say is don’t give too much detail before the big picture, short and punchy messages can convey really good ideas and get twice the result with half the effort. “First the big picture, then the details” is the essence of Weibo marketing and the key to success in Weibo marketing.
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