Today, when I was browsing the webmaster forum, I saw a post titled "Baidu's handling of internal connections and content on websites in 2011", but this post was not very detailed. So, the author wrote this article because of his feelings. I hope it will give different inspirations to SEOers who are about to show off their skills in 2011. Before entering the topic, let's first understand the two concepts of "internal links and export links". A. Internal links: They are the mutual links between content pages within the website. B. Export links: There are links to other websites on the homepage or content page of the website. The two are very important in website optimization. However, with the development of Baidu search engine, it is impossible to stay at the same stage forever. Every adjustment of the algorithm will bring about some adjustments to the ranking of the website. As long as we always pay attention to the changes in the search engine, it is not difficult to see that the algorithm is also quietly developing. changed. Then, the author made some comparisons through the changes in my own website and some recent changes in Baidu, so that I can clearly see the quiet changes in Baidu's algorithm. Next, let’s talk about the topic of this article, Baidu’s changes in “internal links and export links” in 2011.
1. Internal links:
Ⅰ. Internal link optimization: Although in early 2011 Baidu still gave QJ a complete overhaul of the site group, Baidu still attaches great importance to internal understanding and optimization. Take Baidu's products: Baidu Encyclopedia makes the optimization of internal links most vivid and vivid. Why do you say this? Because when we look at the content on the encyclopedia, there are many keyword anchor text links. By clicking on each keyword, users can see different content. The keyword anchor text in the site is beneficial to the optimization of the website in terms of user experience and spider crawling. At the same time, this is also an important reason why Baidu Encyclopedia often ranks at the front of Baidu search pages!
Ⅱ. Anchor text: In response to the collapse of this site group, Baidu added an algorithm that “identifies whether the keywords in the anchor text are consistent with the content in the link.” In other words, after the destruction of the battle group, the new anchor text algorithm officially took effect. This is also the reason why the content pages of many high-authority websites are not ranked. In order to avoid this misfortune, we must make each content link keyword compact, rather than inserting irrelevant keywords into each other.
2. Export link:
Ⅲ. Don’t export too many one-way links: We all know that high-quality exported one-way links are the easiest way to achieve the transfer of PR value and weight. On January 21 this year, Google PR was updated again, making The link market is becoming more active. Friends who want to buy links are eager to do so and want to further increase the weight of the website. Baidu regularly and appropriately demotes sites that are obviously engaging in link buying and selling. In addition, if there are too many friendly links or links to sensitive sites, the punishment will be demoted in the light case, and the K site will be punished in the serious case!
Ⅳ. Do not link sites with the same IP address to each other: The biggest fatal point in building a website group is to link sites to each other. The reason is that Baidu has added an algorithm that "obviously reduces the authority of sites with the same IP address by linking to each other." This is something that many novices don’t know yet. Often they will link to sites with the same IP address, but in the end the site will be demoted and they still don’t know what happened. If you want to increase the weight of your website, you don’t necessarily need to link to each other. There are many ways: for example, submitting articles on Webmaster.com to obtain high-quality external links, original content, keyword density adjustment, internal link optimization, etc. can all increase the weight of the website. of!
This article was originally created by the webmaster of ( http://www.zzj51.com/ ), please indicate the source when reprinting, thank you!
Thank you Lei Mingjian for your contribution