Weibo (neck bib) is not only popular on the Internet, but now even the media is reporting on it. Weibo advertising has also taken off in the media. It can be seen that Weibo has a sufficient marketing market, so Yangzhou SEO here shares Weibo marketing:
1. Characteristics of meager marketing
1. Real-time: One of the Weblogs can be edited through our PC terminal, and the other is that many Weblogs have now opened 3G or even Weblog clients, so Weblogs can also be edited through mobile phones. Due to the widespread use of mobile phones, Weblogs have real-time capabilities. Adding more color, so meager and highly real-time.
2. New culture: From the perspective of Internet culture, Weibo is a new product. There is a saying of "scarf", then Weibo belongs to the category of new culture. For new culture, we first start with publicity and experience, and then inject the publicity experience into At the same time, marketing also resides here.
3. Interactivity: Meager interaction is not only participation in mutual discussions, but also broadcast on a large scale in the form of reprinting. It is highly interactive. In this highly interactive trend, meager marketing will definitely stay.
4. Spreadability: If the meager content is attractive enough, a large number of people will repost it. Reposting represents dissemination, and then dissemination will bring corresponding publicity. Publicity is also where marketing resides, especially for soft content. Propaganda can be described as an invisible killer.
5. Concealment: Good content always has a lingering taste, especially if the URL provided by Wei Bo appears in the form of a URL jump, so it is concealed, but friends who have lingering lingering taste will definitely follow you. URL.
6. Keep it short and concise: Since Weibo has rules such as word limit and picture size limit, the number of words, pictures, and video music in the articles you write must be strictly controlled. Under such conditions, if you want to achieve marketing, you need to be strong first. A good writer, a powerful PS master, or just a reposting maniac.
7. Fans shape celebrities: The word fans refers to admirers, which means that if you have enough fans, you will become an Internet celebrity, and your writing will be noticed by more people. If you are a soft marketing expert, you will be even more powerful!
8. Wechat group: Wechat group is a detailed group with efficient targeting. Marketing targeted at Wechat group is also more efficient and relevant.
9. Tag file: Weibo's tags can make your Weibo better searchable by others. Of course, you can also find other people easily, but the tag must be set.
Other features: subscription, attention, hot topics, recommendations, experts, microdisks, etc.
After looking at the above characteristics of meager marketing, if you want to do meager marketing, it is definitely not difficult to implement soft marketing based on the characteristics. Here Yangzhou SEO will introduce several meager marketing methods in detail.
2. Meager marketing methods
1. Focus marketing: Yangzhou SEO also calls focus marketing event marketing. For example, if you express different opinions on a certain popular event, and then this opinion is recognized and reprinted by most people, then focus marketing is achieved.
2. Picture marketing: Pictures can be targeted at groups of people. For example, if you are engaged in women's health, then you must be targeting health. You can design pictures from the aspects of skin care, diet, weight loss, beauty, etc. The effect of celebrities will be more subtle.
3. Video marketing: No matter what kind of marketing you do, video is definitely a highlight. As long as the material is accepted by the public, it is a good marketing tool.
4. Meager jokes: In fact, jokes are meant for entertainment or even satire; especially cold jokes, they are widely circulated on the Internet.
Summary: When it comes to marketing, whether it is meager marketing or other marketing models, there is a basic point, which is based on psychology. Whether you are doing SEO or SEM, as long as you capture people's hearts, you will succeed. For example, if you are doing car-related marketing, if you grasp the psychology of selling cars, buying cars, leasing cars, repairing cars, and even showing off cars, can you fail?
The above are just a few tips from Yangzhou SEO in meager marketing. I don’t want to introduce too much, so please bear with me!
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