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I just took over optimizing the medical site these days. When I took over, the snapshot was quite weak. It was on the 26th. Yesterday it was updated to the 28th. The snapshot date is still quite slow. Now the website has a dedicated person updating articles every day, and I have also been posting link bait these days and blocked dead links on the website. I believe it will not take long for the snapshot date to return to normal. When I checked the rankings this morning, I found that the rankings of several keywords had dropped. After analyzing the reasons, I felt that friendly links were the biggest reason. Since the snapshot of the website has not been ideal, the friendly links are not very stable these days. Many people have withdrawn the links privately. In fact, I can still accept them withdrawing the links. After all, everyone hopes to get high-quality friendly links, but Could you at least tell me first? The most important thing about a friendly link is the word "friendship". There is friendship first, and then there is a link. In my current site, one site has withdrawn my link, but I still keep the link. I have left a QQ message to him. , I hope I can make it up. After all, sometimes people really delete your link by mistake. Seeing that you are sincere, the link will come back. (I encountered this today, someone saw my message and added a link). Everyone is very concerned about the quality of friendly links, so what are the functions of friendly links? Today I will discuss with you:
1. Improve website PR value
Good quality of friendly links is very helpful in improving PR value. PR value is passed on. This is why if your PR is lower than that of the other party, others will not like to do it with you. People are selfish and want to Although PR has been mentioned many times as having little effect on Baidu, many webmasters will still take this factor into consideration when exchanging friendships. Many times we miss high-quality links because of this. You can refer to my article: Analysis of common misunderstandings in friendly link exchange! In this way we can change a lot of high-quality links.
2. Improve the ranking of website keywords
When we make friendly links, we usually provide an anchor text to others. Often this anchor text is a keyword of our site. Friendly links are one of the best external links. This is the same as our signature in forums and blogs. It’s the same, the purpose is to improve the ranking of this keyword.
Three snapshots of the drive website
We also mentioned before that spiders crawl through links. A new snapshot site indicates that it is liked by spiders. In this way, we make friendly links with these new snapshot sites, so that when spiders crawl his website, There will also be links to our site, which will speed up updating snapshots of our site.
4. Improve website weight
As mentioned in my original article, the more links from the homepage, the better the weight of the website (of course, the higher the correlation, the better the link), and friendly links are generally links from the homepage. If If someone else provides us with site-wide links, that’s better, and the more weight they give us, the better. Therefore, we hope that the fewer links exported by friendly link sites, the more beneficial it will be to us. This is not difficult to understand. Few people can share more things. That’s why I mentioned in the standards for exchanging friendly links on blogs that the number of exported links from the other site that I hope to exchange cannot exceed 40, and that’s why.
5. Increase website visits and reduce website bounce rate
We create friendly links with relevant sites, so there is still traffic coming in, but the traffic coming through this is very small, but this is also considered extra traffic, and users click to other people’s sites through friendly links, which can also reduce The bounce rate of the website (I don’t know if this is correct or not, please don’t take it for granted). The lower the website bounce rate, the better our site is. Search engines are based on user experience, so friendly links still play a great role.
Regarding the role of this friendly connection, I will share it here today. Maybe what I said above is not comprehensive enough. Everyone is welcome to express your own opinions and discuss and learn together. It is not easy for everyone to create a friendly link. I hope that everyone can achieve "friendship is always there and the link is constant".
Author of this article: Xuzhou Gynecological Hospital http://www.97fck.com Please indicate the source for reprinting, thank you! Share if you like it!
Thanks to Xuzhou Gynecological Hospital for contributing