-
Website SEO diagnosis refers to analyzing the existing website from the perspective of SEO and how it should be improved. It includes three parts: SEO keywords, internal website optimization and external links. The focus is on the problems existing in internal website optimization. Starting today, Xiaozuo will conduct website SEO diagnosis on some websites from time to time and publish it through the webmaster bar. The website I want to diagnose for you today is Bang’s website.
Name: Bangdi_Global professional wireless peripherals provider
Domain name: www.bondidea.com
1. Weight reflection: domain name registration time: 2007-8-7; PR: 2; Baidu included: 274, snapshot: 2011-3-3; backlinks: 2840
The domain name is an international domain name composed of 8 English letters, and the domain name is the English translation of the company name, which is beneficial to SEO. Since the snapshot is slightly slow, in order to be more friendly to spiders, the website should be updated regularly at a specific time period every day (feed spiders at fixed points and do a good job of SEF).
2. The overall website structure of the website is more popular with search engines:
1. Comply with W3C standards. The purpose of optimization is to comply with W3C standards, comply with spider crawling standards, and more importantly, provide convenience and ease of use for website visitors. In the United States, some users do not use IE to browse content online. Many users use other browsing tools, such as Netscape, Mozilla, Firefox, Opera, etc. If the website does not adopt W3C standards, users using other browsers will not be able to see these websites. Therefore, it is good for the website to pay attention to this when implementing website deployment. Because this factor has a great impact on SEO.
2. The site is designed using a DIV+CSS web page layout. The browsing habits of search engines and visitors are generally from top to bottom, left to right, and what search engines access is the code, which has nothing to do with the beauty of the web page. Therefore, when building a website, the key content must be in the web page. Location is particularly important. Due to its simple structure and compliance with standards, websites built using DIV+CSS are deeply loved by search engines, which has certain benefits for website rankings.
3. Optimization of directory level and directory file name. For search engines, they start crawling content from the root directory downwards. Generally, pages are stored in 2-3 level directories. It will be easier for search engines to include and crawl, so that a lot of content can be included; directory file name Including keywords is also a great SEO skill. Directory paths and file names are also an important factor affecting search engine rankings, which many people easily overlook. It's nice that the builders of this site took note of this.
However, there are some shortcomings (disadvantages):
This site does not use static pages. Although search engines have no special preference for static pages and dynamic pages, sometimes the parameter mechanism of dynamic pages is not conducive to search engine inclusion, while static pages are easier to include themselves, are more popular with search engines, and have a better chance of being searched. A little more. Therefore, under normal circumstances, static pages are more beneficial to SEO. Basic awareness of website construction optimization.
Solution: Try to convert the page to static HTML.
3. Meta selection: Meta may seem simple, but in fact it is profound and profound. Whether it is written reasonably or not directly determines the effectiveness of SEO and online promotion.
a. Title selection
The title in this site is set to: "Bangde_Global Professional Wireless Peripheral Provider"
The title of this website is not complete according to the selection requirements. You should also select 2 to 3 main keywords that are suitable for Internet users’ search habits. Generally, the core keywords are placed at the front, and the website name (long-tail keyword density) is placed at the end.
Note: Title can be composed of 3 long-tail keywords, with a certain daily search volume and competitiveness. The impact of W3C standards on SEO.
b. Selection of keyWords: The keyword selection of this website is: "Bang's, Bang's mouse, Bang's wireless, Bang's technology, Shenzhen Bang's Technology Co., Ltd., wireless mouse, Bang's notebook mouse, wireless keyboard, wireless Keyboard and mouse set, Bang's mall, solar mouse, solar wireless mouse, wireless mouse price, wireless mouse recommendation, wireless mouse receiver."
The keywords here do not meet the selection standards and requirements. When describing keywords, you should pay attention to avoid several issues, that is, keywords cannot be reused, cannot be stacked, and all matching words of the company name cannot be used. The optimized characters of a good keyword should not exceed 4 keywords. Therefore, the keywords here need to add several core words that match the customer's search, and put the more core words at the front.
Design of c.description: The description design of the website is: "Shenzhen Bangdi Technology Co., Ltd., Bangdi, as the world's leading desktop solution provider, is committed to providing the most innovative products and application solutions to individual and corporate users. , with the brand proposition and appeal of "happy inspiration", providing modern urbanites with a happy and fashionable desktop experience. National unified happiness hotline: 4XXXXX.
The description here is a little too long. If it is too long, it cannot be fully displayed in the Baidu snapshot. If the important keywords are at the back, it is equivalent to being obscured. Because description is generally a smooth sentence that summarizes the website, it should be noted that: reflect the keywords as much as possible, but only 3-4 keywords are the best; try to reduce the appearance of particles and function words, because they will dilute the key words The strength of the words; the number of words should not exceed 100 Chinese characters; core keywords should be placed first; special symbols should not appear, etc.
Solution: Redesign, streamline.
4. User experience:
a. Design of primary and secondary columns. The first-level column of this site is designed for horizontal navigation, but it uses pictures. It is recommended to change it to plain text information, which is beneficial to SEO.
b. Display the industry news column on the home page. This column is suitable for content production and updates for promoted keywords every day, so that it can display 6 article titles on the homepage, which is conducive to spider crawling.
c. In the inner pages, the bottom of the article should try to display the titles of the "previous" and "next" articles similar to blogs. In this way, customers can not only browse more relevant pages, but also satisfy relevant requirements. information expansion, and at the same time, for the website itself, it also increases traffic and stickiness.
(Solution: Artist, programmer implementation)
5. Link Building:
a. Internal link construction. The website content has internal links, such as hyperlinking keywords in the article content. These are all good for SEO;
b. External link construction: divided into friendly links and anti-links. Friend links are valuable resources for a website and need to be continuously developed. The more friend links, the more popular the website is. The keywords of friend links include website keywords, which is beneficial to SEO rankings. Backlinks are backlinks. The backlinks of this website are 2840, indicating that a certain amount of online promotion has been carried out. But most of it is URL promotion, and more anchor text promotion needs to be done outside the site later.
Search engines pay attention to both the internal and external aspects of a website. If a website is well internally optimized and gets more external link resources, the website is basically on the road to success. In addition to providing good services on the website itself, increasing external links is very important for website optimization. Links are the meridians of a website. No matter how rich the content is, if the meridians are blocked, inclusion and ranking will become very slow. Here, I recommend displaying as many core keywords as possible on the homepage of the website, and constantly increasing high-quality backlinks and external links appropriately. Of course, this is a long-term project that cannot be neglected.
Problems with this site:
The homepage lacks a "Friendly Links" column, which needs to be added, and a new "Quick Link" is created at the bottom, where the main keywords are placed and point to the homepage URL;
The article page lacks anchor text, so that all pages of the entire website cannot be freely connected, which is not conducive to spiders crawling the entire site data and is not conducive to user experience.
c. Link check: As the content of the website continues to be enriched, dead links are bound to appear on the site. Dead links are fatal to the normal operation of the website. Therefore, frequently checking whether there are dead links on the site is a long-term daily task.
Solution: SEOer, promotion staff, web editor and other maintenance.
6. Content design: “Content is king, links are king.” What attracts the most customers to a website is actually text content. Therefore, handling the content well will not only be loved by search engines, but also greatly improve the user experience. Both users and search engines like fresh content of different flavors, so they need to insist on updating and innovative content to provide visitors with more valuable information services. Here, the author believes that the content of this site needs to be more innovative and avoid being the same as other sites on the Internet. Even the collected content needs to be well pseudo-original. (Refer to Han Ziwen's "Incisive Pseudo-Original Techniques":)
Problems with this site:
If you check the article update time of this website, you will know that the content of the website is not updated in a timely manner and needs to be updated daily.
Solution: Copywriter, soft copy writer or online editor.
Summary: Optimization means improvement. There is no perfect website in the world, only websites that are constantly improving. Building a good website can be said to be about user experience. A website is like a store, no matter how grandly decorated it is, if it lacks customers to stop by, then it will be just a fake and cannot realize its value. Therefore, the later optimization direction of the website is to continuously optimize the user experience. In the final analysis, the site still needs to be well optimized. On-site optimization is the key to good website development. The article is contributed by the webmaster. Please indicate the webmaster when reprinting ( http://www.wzhan.net/Article/12076.html ). Thank you!
Personal space of the author’s website design in China