There are two sharp swords in website construction and optimization, one is "content is king" and the other is "link is king". A website without content naturally loses its meaning of existence. Only a website with rich content can be recognized by users and favored by search engines. From the perspective of website optimization, a website with rich content, no matter how high-quality, if there are no links to it, will be no different than an island in the sea, and it will also lose the value of its existence. The essence of the Internet is sites that are linked to each other. The reason why search spiders can find and crawl websites is through links. Based on the current search engine algorithm, extensive and rich links not only help search spiders find crawling target sites more quickly, but also links based on keyword text can improve the weight and ranking of the website.
The importance of links is second only to website content. Generally speaking, after the website content is rich, it should be linked appropriately to allow search engines to find the target site. How to implement the link building of the website? In addition to the link diversity given by Google, including link resource distribution, link related word layout, link date distribution, etc., it is also important to steadily promote the link building of the website. The "stability" here refers not only to the number of links, but also to the quality of the links, not only to the link resources, but also to the implementation mentality. Excellent links must be steady and steady, rather than quick and easy.
1. The number of links keeps improving while maintaining stability
In its description of link diversity, Google clearly states that link diversity also includes date distribution. A reasonable link date distribution should be spiraling and rising, because from the perspective of search engines, it always takes a process for a website to be recognized and recommended. The massive links that exploded overnight, whether text links or URL links, can only have one real reason, and that is cheating. The rationality of links requires us not to rush for quick results in the process of link building. Conventional ways to increase external links, in addition to exchanging friendly links, such as regularly publishing original sharing articles on professional websites, publishing soft articles through blogs, forums, etc., can lead to a steady increase in the number of links.
Striving for steady improvement in the number of links also requires us to avoid any falsehoods in the process of link building. For example, the popular group building and group sending software can allow you to increase the number of links overnight and even receive unexpected short-term optimization effects. However, such a dangerous approach will also bring the danger of search engine penalties. Similar link cheating methods include black links. The short-term pleasure of ranking cannot bring long-lasting effects, and it is also undesirable.
2. Link quality steadily improved
On the basis of quantity accumulation, the quality of links is also very important. Search engines assign a certain weight to each included website, and the quality of links brought by websites with different weights is different. The higher the weight of the website, the higher the quality of the links it brings. This requires that in the process of exchanging website links, we must carefully select websites with the same weight as the target website, or slightly higher. Only in this way will the weight transferred from the link resources be slowly recognized by search engines. The author has also previously written an article "Not only PR but weight, how to judge link resources through search engines", which systematically explains how to judge the weight of website link resources through target search engines, which may give some reference advice to confused website construction and website optimization personnel. .
In addition to exchanging links with high-authority websites, in the process of website construction and optimization, you should also pay more attention to peer websites. This is somewhat similar to interpersonal relationships in real life. If your peers say that your product quality and service are good, then you are definitely right. Compared with other websites with the same weight, websites of the same type must bring higher weight. When exchanging links with websites of the same type, you must also grasp the principle of weight priority, and the keyword ranking position is the most direct reflection of the weight.
3. Link resources are as stable as Mount Tai
The most taboo thing about website optimization is the instability of link resources. If the back link resources are deleted for a long time, it will definitely affect the weight of the target website. Before the implementation of website construction and website optimization, we must know that our link resources conform to the distribution, and we must find ways to ensure the stability of these links. Stable link resources can come from friendly link exchange parties, from blogs, or by sharing original methods. Practical experience tells us that blog links (generally webmasters have several blogs, and with the richness of blog content, the weight of the blog increases with time) and links from original articles are relatively more stable.
What needs special mention is that website construction and website optimization must be considered in the long term. Some website builders and personal webmasters buy black links in order to quickly improve their rankings, not to mention the moral scope of black links. But what is certain is that the effect of the black chain is not as beautiful as imagined. Because the vast majority of black links are illegally intruding into other people's websites, implanting hidden codes, and adding links without anyone noticing. Who wants their website to have links implanted without their knowledge? It must be removed immediately after discovery. Unstable links will not only fail to improve the website's authority, but may also result in penalties. Moreover, with the continuous advancement of search engine technology, it is only a matter of time to identify true and false links.
There is no doubt about the importance of links. Maybe if a website is of high quality and the weight is high enough, links will be unnecessary. However, the professional website construction company Yinghang Technology ( www.joyweb.net.cn ) believes that at least when there is still room for improvement in website weight, high-quality links are definitely needed. Like enriching website content, link building also requires a step-by-step process, and "stability" is the key link in this process that needs to be grasped. Moreover, only with a "stable" mentality can website construction and optimization be sure to win.
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