There is a saying in SEO: Content is king, links are king. I have been communicating with many SEOers recently, and many of them still feel helpless about how to make links, so the following discussion is mainly about the development of link work.
1. 8:00-9:00 First time in the morning: Simply understand the knowledge of links. What kind of links are good links?
Basic definition: anchor text: text used for connection: directly affects seo effect. For example, Strawberry recently optimized its Love Wedding Dresses website, and the best link is: Wedding Dresses. If the link text is: :seo tutorial. The SEO effect is approximately 0. Even negative. Also note: Anchor text should be diverse. For example, my link can be links to wedding dress, wedding dress network, and love wedding dress network. All the same link anchor text is not very healthy either.
External links: Other websites link to your website. Also said: backlinks.
So what are high-quality external links:
1. Highly relevant to the website content. Especially the sites that rank better for the keywords you want to optimize.
2. News stations and other stations with high update frequency. That is, sites that are frequently updated by search engines. Search engine news sources are very good and powerful
3. Authoritative site. That is, in a popular sense, a site with high authority. Like government websites, school websites, etc.
4. Websites with few export links
5. Links in the text.
6. Business directory. It is said that Google is very optimistic about Yahoo's paid directory.
External link query: Link checks external links. Link: + URL, you can check external links in search engines.
So far, Baidu cannot check external links. Although many webmaster tools display the number of Baidu backlinks, Baidu cannot actually check external links. What are the external links found on Baidu? Let’s talk about it in the second section.
The Google link command returns very few results, but it doesn’t mean that Google can’t find the link. Friends who have their own website recommend using Google Webmaster Tools to check the external links of their own website. In fact, Google external link crawling and web crawling have the most results.
Yahoo Webmaster Tools. I also check Yahoo’s external links very carefully. I usually use Yahoo to view other people’s sites and use Google administrator tools for my own site. You should try it too.
Internal links: After talking about external links, let’s talk about internal links. Internal links are: links within the website. Usually for a medium-sized or larger website, internal link construction is the most important. Send high-quality content to the front line of search engines through massive internal links. This is the seo link strategy for medium and above sites. Try again, the internal linking in Google Admin Tools, and the option to remove the link under the current URL in Yahoo Webmaster Tools. How to effectively build internal links, see Section 3: Where to find links.
Export link: You can’t have everything in and nothing out. Properly exporting links to authoritative sites and sites with similar content, such as mentioning Google Webmaster Tools, and placing a link or URL will not only improve the user experience, but also have a positive impact on the website itself. But control the quantity and quality of exported links. The number is quite loose, with the upper limit of 100 export links per web page. But linking to an unhealthy site may directly affect the search engine's rating of your site. Exporting links and dead links that cannot be opened will lead spiders into a dead end, which is of course unhealthy.
Nofollow: A link control tag introduced by Google. The meaning is to state that the link is not a link edited by the author. Generally seen on blog message boards, you can refer to Dianshi Interactive. Nofollow can prevent web page voting rights (weight) and PR delivery. Currently: Yahoo and Youdao have stated that they support nofollow, but Baidu does not yet support it.
PR: When mentioning the link, let’s talk about the PR value. To simply understand, PR is the link score of a web page. Depends on the incoming link and outgoing link of the web page. The PR value basically represents the weight. However, a site with a high PR value may not necessarily have a high weight, and a site with a high weight may not have a high PR. Moreover, the relationship between PR value, SEO ranking, and website traffic, straw believes that the relationship can be approximately equal to 0. I have personally seen sites with PR=4, basically no words, excellent search engine performance, and only 10-30 IPs per day.
For general domestic sites, PR3 is the basis. PR4 is qualified, PR5 is good, PR6 and 7 are very good sites.
2. Take a break from 9:30 to 10:00 and then advance.
Basic link strategy: excellent links + spam links, correct anchor text and guaranteed exposure. Section 2: There are also personal opinions on Baidu backlinks. If you don’t need them, you can go to the next section: Where to find links.
The overall link direction of the website should still be based on high-quality links, supplemented by message boards, forum signatures, etc. Of course it is good to have absolutely high-quality links, but if you usually visit forums and read blogs, resources will be wasted. What's more, the influence of link breadth in search engine algorithms is still there, so there is no problem if there are some links of average quality.
But avoid focusing on spam links. Of course, if you don’t care about the health of the website, it doesn’t matter. But there is still one thing to remind everyone: if you are determined to be spam, you must be careful to drag other sites into the spam. Draw clear boundaries for other stations.
Website exposure. Baidu can't check external links? So in webmaster tools, what are Baidu's backlinks? Straw temporarily calls it website exposure. Baidu search command: domain: + URL. Generally, you can directly see that the URL you want to query is included in the returned results. According to general conditions, Baidu always finds the domain earlier than it is included, and sites with domain results of 0 are not counted. Now it is basically certain that the exposure of the website also has an impact on SEO. Therefore, it is healthier to show the URL appropriately in the external link work and take out the rice to show it. Try it and see the results of your site and Baidu domain.
3. Where to find links? The core question. 10:20 The actual battle begins
Internal links: Internal links are very important. For a website with 200 pages, the inner pages can have an influence that cannot be ignored. With more than 2,000 pages, if the inner pages are well constructed, the effect can be greater than the external links. The simplest way to internally link is to add links wherever anchor text appears on all pages. But how much density should be added? Is it because someone on my wedding dress website hyperlinks the wedding dress back to the homepage wherever the wedding dress appears? That's not the case. Generally, one page and one identical link will be enough. There will be no effect if there are too many ^_^.
External links: A website without high-quality external links cannot gain good weight. Where can I find the link?
1. Analyze competitors. Take the top 10 websites on Google, link them to Yahoo, and look at each page carefully to see where its external links come from. If you study carefully, you will always gain something. (See where the link http://www.95ss.cn comes from)
2. Start from around you. Ask your friends to help you make a link. It's okay to do it in stages. In the future, if there are too many external links and they are no longer needed, you can notify your friends to delete them. When I started working on Suzhou Huqiu Wedding Street, I would write a travelogue about Suzhou Huqiu Wedding Street, or some small things in life. If I mentioned Suzhou Huqiu Wedding Street, I would add a link. Post it on a friend site or blog. ^_^
3. Write an article. Note the source. Or when the article is reprinted, the link breadth will be there.
4. Start with customers and suppliers. Which company are you partnering with? Ask them for links. Is their website made by an Internet company? Then go after the Internet company. The quality of this link is very good and it is worth starting.
5. To make link bait, go to king cms to make a template, go to z-blog to make a template, and do an industry survey. Link bait opportunities are plentiful and work well.
Supplement: Summarize the most common link resources, and some of Straw’s own opinions:
1. Tianya Q&A, come to Tianya. First of all, I would like to introduce to you this Google relative resource that is not used by many people but is actually quite effective: Tianya Come and Tianya Q&A. I think everyone has used Baidu Zhizhi and Baidu Tieba, but I found that basically no one is using these two products of Google. In fact, Tianya Knows and Tianya Q&A are given relatively high weights in Google, and Baidu’s results are also pretty good. So put some soft articles in Laiba, get some links, and leave a link to the Q&A. New sites can generally be indexed by Google on the same day without any problem.
Straw tip: I usually answer a few questions at a time, with a link or two. Even if it is just for the sake of putting links, people think that we put links on purpose. ^-^, it’s difficult.
2. Baidu Encyclopedia. Google's resources will definitely be Baidu's relationship resources next. Many people are using Baidu’s Tieba and Zhibao, but relatively few may have used Baidu Encyclopedia. In fact, Baidu Encyclopedia is definitely a better resource than Zhiba and Tieba. According to your own website positioning, add some information to related keywords and put a link by the way. In fact, Baidu Encyclopedia's review is very broad.
Straw tip: Be careful not to be K. I am very careful to create a Baidu space, put a space on the encyclopedia, and put links on the space. ^-^
3. Forum signature. I think this resource is also used by many friends, and the effect in large forums is pretty good.
4. Blog. Some blogs on large websites have good weights given by search engines. Make a resource and get some links, the effect is also good, so you can also see a lot of blog resources.
5. Baidu Knows and Baidu Tieba. Needless to say, everyone knows that the effect is not bad. The only thing is that Baidu knows to find unanswered questions, answer them, and then make links. Teacher kyw said: Baidu knows that the unresolved questions are not included in Baidu. The fact is that if the problem is solved, Baidu will include it, and your link will also be included. .
Straw tip: As the main link resource, be careful of being targeted by Baidu.
6. Supply and demand business opportunities and life information platform. The information on some platforms has a high search engine inclusion rate, so it is worth trying.
7. Open directory. Let’s not talk about the effect of opening the directory, let’s work hard. However, there seem to be a few excellent open directories in China.
That's all I can think of for the time being. Of course, one or two of these resources can be used consistently, and the results are good. Resources still need to be put to good use.
I would like to give some suggestions for SEO novices on link building work, experts would mind. Comments and additions from other friends are welcome.
Author: Street Dancer (http://www.jiewuzhe.com), if reproduced, please be sure to retain the author's link and this statement! Thank you for your cooperation!