We all know that many websites cannot make money as soon as they go online. Some websites cannot make ends meet in the early stage, and some websites take a long time to start making profits. In either case, the most fundamental purpose of the website is to make money. If the website does not make money and cannot support itself, then during the website operation process, we need to analyze our website based on the actual situation.
1. Clear positioning: Segmenting the market and segmenting the population is the first step for a website to make money.
1. Analyze clearly what is the positioning of our website? Is it an industry station or a local station? Which field does it belong to, gaming, education, automobiles or IT?
2. Based on the positioning of the website, determine who is the target audience? Are they men, women, children or old people? Are you a student or a white-collar worker?
3. What are their needs? Do you need fitness or beauty? Do you need to learn English or be healthy?
4. Where do these people usually appear? Is it in a forum, community or QQ group? Or which section of the website attracts more people?
5. Are the products or services we provide unique or differentiated? How do we attract them? How much traffic does our website need to make money? Is our profit model as simple as possible?
6. Are the keywords of the website positioned as words with purchasing power? This is very important for those selling products, especially for Taobao customers. The keywords of the website should not be words with weak purchasing power such as "how to use facial cleanser" and "what is the function of isolation cream".
2. Improve website profitability: Let the website make money, and staying alive is more important than anything else.
1. Improve conversion rate: improve user experience and improve website credibility, such as website visual design, process design, functional design, website filing, third-party integrity certification, etc.
2. Do a good job in SEO: do a good job in website content, structure, on-site and off-site optimization, and pay attention to the use of long-tail keywords.
3. Integrate multiple profit models: There are various profit models for websites. Integrating multiple profit models into your own website can increase the website’s income. For example, local websites can engage in local group buying; websites with large collections and new snapshots can sell links. ; For website builders, you can create some templates for sale.
3. Increase website promotion efforts: Only when more people know about it can the website make money.
Nowadays, there are dozens or even hundreds of people working on a product and a keyword. You can imagine how fierce the competition is. If our promotion efforts cannot keep up, the market and target groups will be divided up by other websites.
1. Website promotion methods include soft article promotion, forum promotion, Q&A promotion, blog promotion, e-book promotion, QQ group promotion, etc. We can choose one or two promotion methods based on the positioning of the website, the target group and the platforms on which they often appear. Go on a promotional spree. As time goes by and the amount is greater, the effect will become more obvious.
2. Use more long-tail keywords on your website to intercept as much traffic as possible.
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Thanks to Huang Yixian for his contribution