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Webmaster friends are paying more and more attention to the Baidu Index. It is very common to build a website and generate traffic based on the Baidu Index. Just like the recently popular Taobao single-page website, the entire website is completely based on the long-tail keywords of the Baidu Index. Just do SEO optimization around three or so long-tail keywords, and the conversion rate is also quite high.
Well, while paying attention to the Baidu Index, many people have observed that the Baidu Index is not accurate. Because Baidu official did not explain what the Baidu Index represents, many people think that the Baidu Index of keywords is the search volume of keywords, at least it has a certain proportional relationship with the search volume of keywords.
What we are concerned about is, why is the Baidu Index inaccurate? Thinking of Baidu Index as search volume, the traffic brought to the website is not as high as the index. The Baidu Index is understood as a search volume with a certain proportional relationship. From the analysis of various industries, this proportional relationship is not certain. Some people think that Baidu has artificially raised the index, because judging from website traffic, the Baidu index is obviously on the high side. But from my personal point of view, this is not realistic. No one knows the search volume of Baidu every day except Baidu official, but this search volume must be huge. It is impossible for Baidu official to manually search based on keywords. Adjust the size of Baidu index.
So, why is the Baidu index so high but the traffic not so much? I personally thought about the following reasons:
1. Invalid search.
Users searched for keywords on Baidu but did not click on any search results.
2. How users browse and click on search results.
Someone abroad has done a gaze tracking test on Google search results. The test results show that for English search results, the user's gaze distribution is "F" shaped. That is to say, in the F-shaped distribution of the page, the viewer's gaze is more focused. concentrated. Someone has done a similar experiment on the Chinese search results page. The results show that Chinese users’ gazes are more like random horizontal jumps, and their clicks on search results are also relatively random. User habits greatly affect the user's clicks, and of course also affect the traffic.
3. Regional differences.
I personally noticed that when searching for the same keyword across the country, sometimes the ranking results seen in different places are different. This may be caused by Baidu's server not being synchronized. Just like sometimes when resolving domain names, some places can already be accessed, while some places are still inaccessible. Different rankings will certainly result in different traffic results.
4. Baidu bidding ads and Baidu related products.
Bidding ads placed on search engines are directly ranked at the top, intercepting a considerable part of the traffic. Baidu's related products include Baidu Zhizhi, Baidu Encyclopedia, Baidu Tieba, etc., and they are also the masterminds behind intercepting traffic.
5. Baidu integrated search.
Baidu is also moving closer to Google. Pictures, videos, news and other results appear in the middle of the search results page. For example, when searching for weight loss on Baidu, we can see some of Baidu's integrated results pages, such as pictures, for a small A small page, which occupies more than half of a website's page, will certainly attract users' attention and is more likely to attract traffic.
6. Some small details.
For example, Baidu adds the website's ICO before the page title of the search results, which can better guide users to click. Although your website ranks high, users may not necessarily click.
This article is provided by Xinshengli Internet Marketing Alliance @ 爱的爱http://www.9421.cc/ . Please indicate the link when reprinting.
Thanks to shuai6866 for his contribution