When I started compiling and writing this article, I could already feel that this article would probably not be approved by most people. In order to complete this original article, I had no choice but to stop thinking about the consequences of others seeing this article. , let them talk. The concept of "long tail keywords" is based on the evolution of the long tail theory of marketing. Let us first take a look at the concept of "long tail keywords" (from Baidu Encyclopedia): The Long Tail theory was proposed by American Chris Anderson. The Long Tail theory believes that due to cost and efficiency factors, when the venues and channels for storage, circulation and display of goods are wide enough, the production cost of goods drops so sharply that individuals can be produced, and when the cost of selling goods drops sharply, almost any product that seemed to have very low demand in the past will be bought by people as long as it is sold. The common market share occupied by these products with low demand and sales volume can be equal to Compared with mainstream products, the market share is even larger.
Through the above understanding, let us understand the Internet "long tail keyword" theory derived from the above theory. The following is the description of the theoretical characteristics of "long tail keyword" by many websites and books:
1: "Long tail" as the name suggests is relatively long, usually consisting of two to three words, or it can also be a phrase
2: "Long tail" storage is larger than the content page, both the title and the content can be used.
3: "Long tail" search volume is very small and unstable
4: The probability of converting customers brought by "long-tail" keywords into users is lower than that of the target keywords
5: The "long tail" can bring very large traffic to a large number of websites
The above concepts and theories are easily found on the Internet and are the basic concepts of "long tail" that everyone agrees with. Now let me share with you my own views on the "long tail" theory.
1: "Long tail", whether long or short, often appears in phrases, such as "SEO tools" (phrase), "What is an SEO tool" (asking for a name). [In general, it is no different from the above]
2: "Long tail" exists on any page. I personally think that long tail can exist on any page of the website, such as "Homepage", "Example Table" and "Content", such as the target keywords of a website "SEO" and "SEO Tools". When users search for "what is seo forum", they will search for the homepage of the website and bring traffic to the homepage, so the long tail also exists on the homepage.
3: "Long tail" is a relative concept to the main body of the basic website. Take my own website as an example. My website covers all aspects of SEO, including "SEO tools", "SEO experience", etc. For my website For example, when a user reaches my website by searching for the word "common SEO tools", then the word "SEO tools" is my long-tail word. Compared with another website that mainly focuses on "SEO tools", This word became his target keyword.
4: "Long tail" Based on different website types, the probability of converting long tail words into product customers is also different.
In fact, theory is different from truth. Truth is often an argument that has been tempered over time. For everyone, there will be their own terms and conditions. Only when you put forward your different views and ideas can you share them with others. the results of one's own experience.
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