My name is Zhai Xiaoding, and I am a typical post-80s generation. I live without a house, a car, and a wife.
I like to buy lottery tickets when I’m bored, hoping that one day I’ll be lucky, but shit luck seems to have never appeared in my nearly 30 years of life. As for whether I will step on dog shit later in life, this question No one can explain, but with such an attitude, everyone has contributed to China's sports industry again and again.
I don't work, and of course I'm not a homebody. I like traveling and looking at beautiful women. If I have to define myself by one profession, then I am a grassroots webmaster, a very failed webmaster. My peers in website building have all become rich at this age, but I am still struggling, acting as a junior online, messing around with links and traffic. I just kept messing around like this. Many times I was confused and didn't know what I should do next.
A person who doesn't know how to live and leaves himself to time is drifting with the tide. To put it mildly, he is a walking zombie. This is an impetuous society that relies on ideas. Everyone is dreaming of getting rich, eager to become famous and rich overnight. I am also an old man who is immersed in fantasy and longs for his website to skyrocket overnight. Of course, everything is fantasy. How can a person with a mental state close to a waste have any good ideas?
Many times, I feel that I am not as good as "Sister Feng". Such a strange woman is still prospering now. I'm still the same as before, dawdling around half dead.
It’s okay to complain. I’ll write down some of what I’ve learned and share it with other grassroots webmasters. It’s mainly about optimization. I’m new to it and I’m in the learning and practice stage. If there are any mistakes, please forgive me!
Optimization is nothing more than grabbing certain keywords and tossing them to death, so that Du Niang can notice you and make her think: Hey! That man is very tough, I like it!
The first thing you have to do is to determine the core keywords and keyword expansion. After a series of steps, you should have a large list containing at least several hundred related keywords. These keywords need to be reasonably distributed throughout the website
When optimizing multiple keywords, it is obviously impossible to put so many keywords on the homepage, otherwise page content writing, link building, and the arrangement of internal links and anchor links will be at a loss.
A relatively core keyword layout for the whole site is similar to a pyramid form.
The core keywords are at the top of the tower, with only two to three, and home page optimization is used.
The second-level keywords are equivalent to the tower body, there may be dozens of them, and they are placed on the homepage of the first-level category [or channel, column]. The two or three keywords with the closest meaning are put together to become the target keywords of a first-level classification.
The next level one is placed on the homepage of the second level category. Similarly, each category home page targets two to three keywords, and the catalog keywords of the entire website at this level will reach hundreds or thousands.
More long-tail keywords are at the bottom of the tower, placed on pages with products [or articles, news, posts].
Keyword grouping
After getting the expanded list of keywords, the important step is to group these keywords logically, with each group of keywords targeting a category.
Example: Assume that the core keyword is Yunnan tourism, and the secondary keywords can be Kunming tourism, Lijiang tourism, Dali tourism, etc.
Under each level of classification, it can be further divided into two levels. For example, under Dali Tourism, it can be divided into Dali tourist attractions, Dali tourist maps, etc. These keywords are placed on the homepage of the secondary classification.
In this way, the entire website will form a very logical structure. Not only users, but also engines can well understand the relationship between categories and page content.
Some industries do not have obvious division standards such as regions like tourism, which requires keyword expansion.
Keyword layout [key points]
Points of attention and misunderstandings in keyword layout
1 Each page cannot target more than 3 keywords, so that the page photos can be targeted and make the page theme stand out.
2 Avoid internal competition. The 2 or 3 keywords targeted by each page should not appear repeatedly on multiple pages of the website. It is a misunderstanding that optimizing multiple pages for one keyword increases ranking opportunities. This can only lead to unnecessary internal competition. No matter how many pages you build for keywords, the engine will only pick one page to rank at the top. Using multiple pages will scatter the internal weight and anchor link text effect, which may make all pages stand out.
3. Each section is internally organized for a clear set of keywords, and content is continuously created based on the keywords to make the website bigger and stronger. The more content the website has, the more links and ranking opportunities it will create.
Every important keyword must determine the target page in advance. SEO personnel themselves must consciously determine the optimized page for each keyword. When doing internal linking, any keywords mentioned on this page will be linked to the predetermined page. URL.
The last thing I want to say is that the road to SEO is boring, cumbersome and monotonous. This sentence may seem contradictory, but when you do it, it will feel like this. As long as you put in the effort, you will definitely see the effect. Of course, the size of the effect depends on luck.
Just like martial arts, it is impossible for everyone to get the secrets and become a hero. For more ordinary people, what we need is persistence and belief that hard work can make up for weakness.
What SEOs fear most is digging a 99-meter-deep well, and the water will come out just one meter away, and you give up. To borrow a sentence, doing SEO is like participating in Super Girl. Those who persist to the end are the men!
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