Times are advancing and the Internet is growing. Some traditional methods that used to be broken are now replaced by the Internet. For example, sales in the past were not limited to sweeping buildings, but more customers were found on the Internet, or customers found them directly. We used to advertise, either on bus stops or on TV, so that others would know your brand. Although the effect was very good, the cost was too high, so some small and medium-sized enterprises were unable to do so. We spend a lot of money to advertise, but that’s not the case now. We can advertise anywhere on the Internet to let others recognize our company, and the Internet can not only advertise, but also build brands, so today’s Internet is very developed, and various promotion methods are replacing traditional methods, and many online promotion methods are free. Small and medium-sized enterprises can hire people or do it themselves, thus minimizing their own promotion costs, so now on the Internet Part of the reason for the popularity of advertising is that there are too many companies promoting products. In order for a company or product not to lag behind its competitors, product updates and brand building are crucial, but more importantly, it must not lose to competitors in online promotion, so Online promotion is very popular now, and companies are rushing to build websites for promotion. Now online promotion methods are divided into search engines, soft articles, and online advertising. This time we will first analyze the search engine optimization promotion of new websites, and Learn how to optimize your new website to the first page of search engines, thereby bringing maximum benefits to your business.
1. How difficult is it to promote a new website?
Before SEMFLY shares how to promote a newly established website, everyone must first understand what is the difficulty of promoting a new website. As the saying goes, if you know yourself and the enemy, you will always win, so we must understand the reasons and solve our problems according to the reasons. First, search engine optimization is referred to as SEO. Promotion is one of the technologies that uses search engines for free promotion. Since it is free, there will definitely be many people doing promotion, including your own competitors, so the first difficulty is to see how difficult the competition is for the keywords we optimize. If You are a new website, and the keywords you are working on are highly competitive in the industry and have a large search volume. It is difficult for a new website to succeed, so the first thing you need to pay attention to is competition and search. The second reason is that the weight of the new website is very low, so search engines are not very good at crawling information. Some friends may not know much about weight. The so-called weight is like credibility. If your website has provided good information for a long time, If the information is given to the search engine, then the search engine will trust your website very much and think that your website is very safe, so the relevant weight will be very high. If the weight is high, the spider will habitually crawl your website every day for inclusion and crawling. , Thirdly, when optimizing, the website may not have a backend and cannot update the website information, so the on-site optimization cannot be carried out smoothly. In the end, it will be very impressive in search engine rankings. Therefore, when faced with such things, you don’t have to worry. Download some professional tools online. Just install the website backend source code, which is commonly known as the open source backend, on the website, and everything will be fine.
2. How to optimize the new website?
Having said that it is difficult to optimize a new website, we will analyze and solve the difficulty aspects below. Some friends may be afraid after seeing my introduction to the difficulty of optimization above, and feel that it is difficult to optimize a new website. To be honest, new websites The optimization of the website is the same as that of the old website, but the only difference is to cultivate the weight of the website. In fact, before we choose any keywords, we have to analyze the competition and find solutions for some related websites without background, so we have to do a good job before starting the new website. We must solve these problems. After completing these tasks, we will do website optimization. First, we must choose keywords. I won’t go into detail about the selection of keywords. Just remember to find keywords that are beneficial to your product or company. Meaningful keywords, how to see whether the keywords are meaningful, we can use the search engine index query to help us analyze, and how to conduct query analysis based on the keywords included in the search engine. Next we will talk about how to optimize. Website optimization is divided into two categories, one is on-site optimization and the other is off-site optimization. On-site optimization means optimizing the internal structure code of the website so that it can be indexed by search engines. Matching, another type of off-site optimization is to publish external links outside the site, and the weight of the external links affects the website to attract spiders to crawl. So how to do a good job on and off the site? Let’s share with you:
1. On-site optimization
On-site optimization is divided into code and on-site article updates. First we need to match the code. According to custom, the order in which we modify the code is: title-meta-picture-secondary navigation-friendly links. Let me explain the detailed operation. In the title tag Embed all the keywords you want to do. It is best not to exceed 5 keywords. If there are more than 5, the optimization difficulty will be greatly increased. The next step is meta optimization. Meta is divided into two, one is keyWord and the other is description. First We need to add all the keywords to the keyword, and write a company profile in the description, and then embed the keywords in it. Then embed the keywords in the picture. Generally, after adding ALT, just add the keywords. The first navigation is every A page must appear. You can use the calling method to call it. Of course, it is best not to call it. Embed all keywords in the sub-navigation and add a hyperlink to each keyword. The next step is to make friendly links. We To exchange friendly links, exchange 2 per day, but not too many. After talking about the code, let me talk about updating articles on the site. Updating articles on the site is very simple. It is best if the article can be original. If it is not original, you can find related articles to modify. Be careful not to use tools to modify. It is best to do it manually, so that it is more readable. , the weight will also be high. When the article is modified, we need to naturally embed keywords in the article, bold each keyword and hyperlink to the homepage. This will naturally increase the weight of the homepage of the website and avoid ranking on internal pages. The main site is not available.
2. Off-site optimization
There is no classification for off-site optimization. Off-site optimization is done to attract spiders to crawl the website, and external links are one of the important factors that affect rankings. There are many ways to publish external links. The first and most common one is forum posting, but forum posting There is a disadvantage. Generally, if the poster is too advertising or has not been placed in the relevant columns, it may be deleted by the webmaster. Therefore, in order to avoid such a thing from happening, it is best to place the posts in relevant columns without advertising. Just be too strong. Another good way is to write soft articles. Write an original soft article. Because it is original, the weight of soft articles is very high. This will also affect the ranking of the website, so it is good to write soft articles. Remember that soft articles must be Be original, and do not write too many keywords in the soft article. It is best not to have advertisements. Add the website address at the end of the website, and the keywords appear once. There is also a friendly link trading platform for growing external links. Add it to the platform. Keywords and put in the website address will also bring external links to the website. Next, I want to emphasize that it is also very important to maintain a blog. When the blog lasts for a long time, the weight will naturally be high. We can use high-weight blogs It helps us grow external links, or attract spiders to crawl and include unindexed pages on the site, so blogs are very good. That’s all I can say about external linking methods. Of course, there are many more, so I won’t introduce them one by one.
After reading what SEMFLY wrote, do you understand how to operate it? In fact, building a new site is the same as building an old site, but the workload is arranged differently. Maybe the old site will be ranked higher after doing some work, while the new site will be ranked higher because the weight is too low. Therefore, ranking is very difficult, which requires us to work a lot to increase the weight of the website and allow search engines to index and crawl it quickly. Therefore, SEO is not a difficult task, and of course it is not a simple matter. What is more, we need to do it persistently! By Shenzhen SEO training http://www.semfly.com/SEO-peixun/ Original, welcome to join QQ group 97056106 to exchange SEO knowledge.
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