When doing website optimization, maybe we don’t have good external link resources, which puts us at a big disadvantage when competing for resources with many well-connected webmasters. Since we can’t get other people’s votes, then we have to put Make your own website the strongest. Internal linking is one of the best ways to vote for yourself.
Internal connections are often more controllable and stable than external connections. When optimizing large websites, adding internal links appropriately may lead to good rankings. Although the quality of internal links is not as good as external links from high-weight websites with top-level domain names, they are large and stable in quantity. Characteristics are enough to win. This point can be highlighted even more on the portal website.
Internal connections also need to pay attention to the problem of over-optimization. In an article, the appearance of internal links should also pay attention to nature. Do not connect purely for the sake of connection. One link with the same keyword is enough. In terms of quantity, there is no clear definition, and you have to rely on your own experience and experience. For this, you can refer to ZAC’s blog.
There is also the issue of whether the style of internal links in the article can be the same as the text, which involves hidden links. This point is not very clear yet. I remember an expert said that links invisible to readers are hidden links. The implication is that if you use CSS styles to set link styles with the same effect as text, they may be searched. The engine considers it a hidden link. But websites like Siyiou’s website don’t seem to show any signs of being punished.
The last thing to note is that internal links should pay attention to URL standardization. Irregular internal links may bring you endless troubles.
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