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Baidu SEO Guide particularly emphasizes the importance of user experience. A friend is running Caiyesi Secretarial Network. Keyword rankings and website traffic have never been ideal, so he communicated with me privately. The author believes that as an industry website, whether you are engaged in talent, second-hand, automobile, marriage, secretarial, or website building, decoration, law, literature, or examination, it is very important to improve the user experience by showing your professionalism. This in turn enhances users’ trust in the website and, of course, search engines’ trust in the website. Today, we might as well take the secretarial website as an example and share with you the consensus formed by Sanming SEO and webmaster friends.
(1) If there is a sample essay, it is even more important to provide comments. Nowadays, there are so many model essay websites. For example, the daily traffic of First Fanwen.com exceeds 500,000, Secretarial 114, Xiaocao Fanwen.com and other secretarial websites also have tens of thousands of IPs, plus Baidu Wenku, Sina Wenku, Docin, 360doc and other large shared resource sites. With strong intervention, most secretarial websites such as Laomi.com and Free Secretarial Network have basically one thousand IPs floating around. How to survive in the cracks of fierce competition, the author believes that we must win over users with our characteristics. With the continuous advancement of government information disclosure, many government websites have publicly released party and government documents, such as leadership speeches, annual summaries, work opinions, report outlines, work reports, insights, work reports, etc., as long as you collect them carefully , it can be said that it has everything you need. If you can’t search it in Baidu library, you can basically get reference materials. If you don’t make enough features and just focus on the number of articles, it will inevitably end up becoming a collection station and a garbage dump. Therefore, we must seriously consider the direction of breakthrough. For example, current model essay websites are basically simple classifications and direct presentations of model essays. However, friends with strong comprehensive writing skills can still make a choice whether the article is good or not, but for many novices, it is difficult to tell the truth. What if your website could give a brief review of each article and clearly point out what is good about this article? What are the shortcomings? On the one hand, it is convenient for users to make choices. On the other hand, reading every article is a learning process for users. If you can do this well, your secretarial website will be unique. It will definitely form a good reputation and slowly accumulate a group of loyal users. There is a premise for this, that is, the personal quality of the webmaster must be excellent and reflect professionalism. Of course, relying on users' public comments is also a good way. In this regard, some civil service examination tutoring websites have done a better job. Friends who are interested can refer to them.
(2) There should be tutorials but also Q&A. As the saying goes: It is better to teach a man to fish than to teach him to fish. Simply providing a sample article can only satisfy the temporary needs of users who simply want to copy it and cope with the problem. This time they enter your website through search, and the probability of coming back next time is very slim. The website has a high bounce rate and a crazy return rate. This is the crux of the problem. Therefore, as a secretarial website, in addition to providing reference examples, it should also provide answers to questions, help clear up doubts, and teach them how to write, in order to attract and retain users. In fact, online learning has the lowest cost and is the first choice for many amateur students. Therefore, some tutorial websites have large traffic, whether they are computer usage tutorials, website construction tutorials, calligraphy art tutorials, legal and regulatory tutorials, literature writing tutorials, civil service examination tutorials, or SEO tutorials and online earning entrepreneurship that webmasters are concerned about. Tutorials, etc. This is a concrete manifestation of professionalism. As a secretarial website, on the one hand, it can provide general tutorials and experience exchanges. The website team should also promptly respond to various questions provided by users and try to give users a satisfactory answer. In the early stage of the specific operation of this suggestion, you can search for relevant problem sources from Baidu Zhidao, make serious answers from a professional perspective to the problems that netizens need to solve, publish them on your own website first, and then go to Baidu Zhidao the next day. Answer, and attach reference materials, which is the article URL of your website. This can not only promote the inclusion of articles, but also effectively attract traffic. It can be said to kill two birds with one stone.
The writing is getting longer and longer, so I will talk about these today and continue tomorrow. I would like to declare that this article was originally created by Fujian Sanming SEO. When reprinted by Caiyesi Secretarial Network www.caiyes.cn , please indicate the source. Thank you for your cooperation.
Thanks to Secretary 114 for your contribution