Personal website optimization is not just a matter of content and external links. In fact, the most important point is the structure of the website, because only when the website structure is smooth can spiders crawl better. However, many novice webmasters are confused about the template of the website. Don't know how to optimize.
First: DIV+CSS
All template codes must be written in DIV+CSS, because this code is simple and very powerful. Many large search engines recommend webmasters to use this coding to write website templates, but many webmasters do not understand it. How to write, so it is recommended that all webmasters must learn DIV+CSS technology when doing optimization.
Second: tree navigation
The so-called tree structure refers to hierarchical navigation, which can be added to the home page template. This kind of navigation is conducive to providing crawling channels for spiders, so that more article content can be included. This is important for future long tails. Strategies are very helpful, so be sure to take the navigation bar seriously.
Third: Footer Anchor Text
The purpose of adding keyword anchor text to the footer of the homepage is to increase the number of internal links for the keyword. This method is very effective for keywords that are not very popular, because the footer of each page has the word. Anchor text links have a stronger optimization effect than those without.
Fourth: Whole-site URL optimization
Why should the address of the website be made absolute? The purpose is to increase the weight of the domain name, so if you want to accumulate the weight of the domain name, you want the primary key to be improved, and you want the long-tail keywords of the entire site to be ranked, Then you must change the website address to an absolute address.
Fifth: List page optimization
The main optimization work of the list page is to add location navigation to it. The so-called location navigation means that users can clearly know which web page they browse to. Set a main keyword for the location navigation, which can be slightly less popular or more popular. The words should be placed on the article page for optimization, and at the same time, random article sections, popular article sections, and related article sections should be added to the list page. The purpose is to allow spiders to collect more articles.
Sixth: Article page optimization
Article page optimization mainly requires attention to the use of H tags and the layout of keywords. First of all, the article title should use the H1 tag, and at the same time add the main keyword in the keyword column. Then every time you write an article, remember to add it at the beginning. Insert article keywords into the content of the paragraph. Why insert it in the first paragraph of content? Because search engines will think that the weight given to the anchor text link that appears earlier is higher. In addition, the weight of the previous article and next article in the article page is higher. Article function, this is also a place to increase the collection volume, and there are three sections added. Basically, article page optimization relies on content to improve rankings, so if you want long tail to get good rankings, original content is very critical. .
The above content is all my experience accumulated in optimizing websites, so it is very suitable for some novice webmasters to optimize their websites. In addition, optimization requires high-quality external links, so the accumulation of ordinary external link resources is very critical. This article Sourced from http://www.qudou4.com/ Please indicate the source of the article when reprinting.
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