Publish an article on a website with a certain weight, and the article will soon be included and released by Baidu. When Baidu clicks on the article name, you will find that the page can be displayed in Baidu search results. However, webmasters who pay attention will find that the articles collected and released by Baidu are not static. Some of the articles collected and released can be maintained and bring a certain amount of traffic every day. There are also some articles that are retracted after being released and cannot be used again. displayed in the search results.
Especially recently, this phenomenon has been particularly prominent. Through tracking and research on websites, we found that content that can always be included and released mainly has the following characteristics:
1. The content of the article is unique and original, and the repetition rate is low;
In order to study whether Baidu will continue to maintain or be recycled by Baidu after its inclusion is released, test articles were published on websites with different weights. Representative articles mainly include "Chinese Folktales: The Legend of Nuwa's Creation of Man", "China Folktales: Nuwa's Paintings Remain as Treasures", "Chinese Folktales: Nuwa's Story of Creation of Man", "Traditional Chinese Myths: Nuwa's Story of Molding Earth to Create Man", "Chinese Folktales: Story of Nuwa Patching the Sky " and other articles found that "Chinese Folktales: The Treasures of Nuwa's Paintings" has maintained well after being included and released; after "Chinese Folktales: The Story of Nuwa's Creation of Man" was included and released, the search result rankings first appeared unstable, and sometimes search results appeared. The situation did not stabilize until the end; other articles disappeared shortly after they were included and released. "Chinese Folktales: The Treasure of Nuwa's Paintings" is excerpted from an ancient literary theory, with a very low repetition rate, and the collection and release has been very stable; "Chinese Folktales: The Story of Nuwa's Creation of Man" is in-depth It is pseudo-original and has relatively large modifications, but the repetition rate of similar content is relatively small, so there is a review stage from instability to stability; other articles are directly reprinted. Therefore, if the website wants to operate for a long time, we need to have a certain proportion of original content to keep the website enduring.
2. The article content has a certain search volume and is related to hot words;
"The synonym for the auspicious culture of the "Universal Navigation Network"" and "Materialist dialectics governs the overall situation and is the core business philosophy of the Universal Navigation Network" are original articles with very low repetition rates, but "The synonym for the auspicious culture of the "Universal Navigation Network"" After being included for a period of time, this article was recycled by Baidu. On the contrary, "Materialist Dialectics governs the overall situation and is the core business philosophy of Universal Navigation Network" was relatively stable after being included and released, and has remained in a state of release. This fully demonstrates that original articles that are not unique content will definitely be included and released and will not be withdrawn. A low repetition rate is not the only condition for maintaining the included and released status. The study found that "Materialist Dialectics governs the overall situation and is the core business philosophy of Universal Navigation Network" has a certain number of searches every day, and "Materialist Dialectics" and "Business Philosophy" are not unpopular keywords. The reason is very simple. Baidu will not explain the lack of search volume. There are too many keywords. Baidu wants user experience and provides more effective services based on limited resources. According to this principle, uncommon keywords are easy to be included and released. The best way to avoid Baidu recycling is to make this keyword popular and make it last for a long time.
3. The content of the article has practical value and can meet the needs of a certain group of people;
"Website culture is the eternal driving force for the sustainable development of the website", "Different interpretations or interpretations of the website are special website culture", "Studying and judging Baidu optimization skills from Baidu Encyclopedia products" Baidu has always maintained the state of inclusion and release, and judging these articles will It is found that these articles are extremely valuable to users from different perspectives. This shows that a good article meets the needs of a certain user group, which is the value of the article. Regardless of whether the content of the article is to make people enjoy life, gain insights into life, or solve certain problems, its role must be clear at a glance, and it must serve the needs of users. If the content of the article cannot meet the needs of users, no matter how large the search volume is or how low the repetition rate is, it will not be favored by users. The final outcome will be that it will be abandoned by users. Articles abandoned by users will not be taken seriously by Baidu search.
4. The content of the article is rich and comprehensive, lower than Baidu’s tolerance limit;
The article "In-depth Analysis of Baidu Encyclopedia Optimization Techniques" puts forward a point when studying Baidu Encyclopedia, that is, Baidu favors articles with complete and long content. Practice has proven that Baidu has a certain tolerance for the word count of included articles. If it exceeds Baidu's tolerance, the posts released by Baidu will be recycled by Baidu. Because the number of words is small, less valuable information is provided and the meaning is not expressed completely. I once wrote articles such as "A Brief Talk on How to Choose a Good Chinese Name for a Website". At first, because of poor writing, the article was short, the content description was not complete, and the article analysis lacked depth, Baidu retrieved it soon after it was released. Many friends ask, what is Baidu’s tolerance limit? In fact, this question is difficult to answer. A large amount of data shows that Baidu’s tolerance limits are different for websites with different weights. The tolerance limits of websites with high weights are relatively loose, and the tolerance limits of low weights are also low. This situation can also be said to be a disguised form. Check it out!
5. The structure of the article is clear and layered, and the language is concise and easy to understand;
"Evaluating Baidu Optimization Techniques from Baidu Encyclopedia Products" clearly stated when studying Baidu Encyclopedia that the article structure should be clear, the levels should be clear, the language should be concise, the writing should be popular, etc. I once compared two articles, "Psychologists talk about the impact of computer homepage settings on mental health" and "Detailed Explanation of a Research Report on Zhou Gong's New Interpretation of Dreams", and found that in addition to the complete content of the two articles, they have one common feature, that is The article is clear at a glance and has a clear context. People can know what the article wants to express at a glance. I think that if the structure of the article is confusing and people cannot understand what it expresses, Baidu, as a special user, will be confused and of course it will not like it. If it is included and released in time, it will be recycled.
6. For special events such as emergencies and hot topics, Baidu is highly favored for following the time;
"Wenchuan earthquake", "Japanese nuclear radiation", "swine flu" and other emergencies, hot topics, extremely hyped character events, etc., during the attention time of people and the media, Baidu is highly favored for related content. For example, when Google announced its withdrawal and asked whether Google's PR value would continue, an article "From Single to Comprehensive Marks the Maturity of Google's Evaluation of PR Value" cleverly answered whether the PR value would continue to exist. Question, because the article is in the period of people's attention, it is quickly included and released after it is published, and it remains included and released. The reason is very clear. Baidu can only quickly reach a certain number of search results. Only in this way can it meet the needs of users and achieve the best results. user experience. Therefore, when the event is not completely heated up, articles with related content are not only favored by Baidu, but also attract the attention of users. Of course, they will also bring considerable traffic. Of course, if the event decreases as attention and search volume decrease, many posts will be recycled again because no one pays attention to them, because Baidu also needs to consider the services provided to users. However, these articles will be recycled again once there is hype about related events. re-released.
7. The number of Baidu search results is moderate and lower than the website article weight limit;
Many articles say that as long as original articles with unique content are published, there is a certain amount of searches, and people often pay attention to them, and the articles have high practical value, they will remain released after inclusion. Original articles such as "A Brief Discussion on the Successful Promotion Plan of URL Navigation Websites" and "Comprehensive System Analysis of the Reasons for the Decline of Google PR Value of Websites" were first published on Suocai.com. However, with the rapid expansion of the number of reprints of the articles, they were originally included in Baidu Released articles cannot be found on Baidu search. This means that if you want the original articles included in Baidu to remain released and not be recycled by Baidu, the number of reprints must be moderate and cannot exceed Baidu's weight capacity for the website. limit. The tracking results show that the higher the weight of the website, the greater Baidu’s load limit for the website. Analyzing the reasons, we can know that if the weight of the website is higher, the weight of the article is relatively high, the search ranking of the article is higher, the search volume is greater, on the contrary, the search volume is lower, so no one cares about it even if it is displayed in the search results. , for Baidu, it won’t be of much significance. At the same time, this also illustrates a problem. Baidu Search attaches far less importance to the intellectual property rights of original articles than Google. How to deal with this situation, first protect intellectual property rights and continuously improve the weight of the website in Baidu search engine. As for how to improve the weight of the website in Baidu search engine, you can read "How to Improve the Weight of the Website in Baidu Search Engine" and " How to improve the weight of articles in Baidu search engine" two articles.
8. The content of the article is reasonable and legal and complies with national laws, regulations and related policies.
In fact, this does not need to be explained in detail, because if the content of the article is unreasonable and legal and violates national laws, regulations and related policies, the website will be found out. Baidu Search, as the largest Chinese search engine, is also afraid of being implicated.
Of course, there are other factors, such as update frequency and other influences. The above eight aspects are some simple understandings. They are published in the hope of discussing with everyone and jointly developing the cause of the Internet.
Please indicate the source of the reprint: website operation network: http://www.wndhw.com/SEO/youhua/
Thanks for the contribution of Yanyumengmeng