In the past month, Xiaozhan IT Bubble Hall has participated in three mutual aid and promotion activities for webmasters. These three activities are the 2011 Sixth China Internet Webmasters Annual Conference and the 2011 Chongqing Hotline Internet Webmasters Conference. , and Baidu Alliance·Love "2011 Earth Lights Out Hour Website Joint Promotion Activity". The so-called mutual promotion here is nothing more than sacrificing advertising space on the site in exchange for the identity of the event participants and being exposed on the event page. Although the small site will be occupied by three advertising spaces in a short period of time, in the long run, such mutual promotion is very worthwhile to participate. In the long run, it is a mutually beneficial and win-win situation. So what are the benefits of participating in such activities?
First of all, enhance exposure and increase visibility; since an event can be launched, its effect is conceivable, and hundreds of webmasters may participate in it. Just imagine, your website’s keywords or logo can be left on the event page, which greatly enhances the website’s brand awareness and exposure. Whether it is the industry or the media, they will play some role in increasing the popularity of the website. It is especially worth mentioning that if the webmaster's own website products are closely related to the theme of the event or the participants of the event, then the webmaster should participate even more. For example, in the two webmaster conferences that IT Bubble Hall participated in, there were many SEO bloggers and IDC operators in the mutual promotion. For them, such exposure and display can bring great benefits to their product marketing. Direct help.
From the perspective of the website itself, the sudden addition of a non-advertising alliance promotional banner to the website may also enhance the credibility and authority of the website, and may also become an opportunity for advertisers to contact. Therefore, we often find that many websites with average traffic would rather hang some public service advertisements, on-site channel promotion advertisements, and even provide free advertisements to some well-known advertisers. In fact, this is the reason, because it can improve the visibility of the website and prepare to find the next advertiser who is really willing to pay. And webmasters' participation in mutual promotion may also have such an effect, bringing you the next advertiser who is really willing to pay.
Secondly, it is very helpful to increase the weight and PR; because the event or page has been disclosed and reported by a large number of portal technology media, the increase in the weight of the event page is predictable; furthermore, due to the large number of participants in mutual promotion All websites have PR. From this point of view, this event page is very valuable in PR. Maybe the PR of this event page is 0 at present, but what about after the next update? Based on the past experience of this type of event, most event pages will have their PR rise to a very high level during the next PR update, and PR6 and PR7 are very likely. Just imagine, is it cost-effective to just use a short-term advertising space in exchange for an external link that is about to rise to PR7 high weight? Therefore, from the perspective of external links alone, such mutual aid promotion activities are worth participating in.
Thirdly, strengthen interpersonal relationships in the industry and actively promote cooperation between webmasters; among the many websites participating in the event, you will find that many are websites or competitors in the same industry as you. It is very likely that you promote through such mutual assistance Activities to learn about or get to know new websites that are doing well. Learning and learning are necessary, and more importantly, in this way, they can also understand you, get to know you, and maybe even contact you and create a friendly link. The author's website found two very high-quality friendly links through the three activities mentioned above. So, when you close the door of an advertising space, God will open a window to the road of cooperation for you. When participating, you are looking at others and others are looking at you, and cooperation may begin from there.
Of course, for some larger websites, advertising positions may be very tight and in demand, and they may also have a dismissive view of such activities, and they are more interested in making money in silence. The author here is not targeting all webmasters. When the website reaches a certain scale, there is really no need to participate, but for general small and medium-sized websites, this opportunity is really good. Just imagine, for a website in the early stages of building a website, an advertising space may not make a few dollars a day. Instead of doing this, it is better to exchange for the long-term effects brought by mutual promotion.
For webmasters, while focusing on website content, external link construction and promotion work, they should also participate in some well-known activities and discussions in the industry. For example, in the 9th anniversary event of the Webmaster Home launched by Chinz, as a webmaster, you should actively participate. Since it is a mutual promotion, it must be a mutually beneficial and win-win situation. As a webmaster, you should use an open mind and actively participate. While achieving this event, it is also very likely to achieve your future! The copyright of this article belongs to the webmaster of IT Bubble Hall www.3ppt.com . Reprinting is welcome. Please indicate the source.
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