You must have known what Sunshine SEO is going to talk about today after reading this title! Yes, Sunshine SEO is going to talk to you today about some issues you need to pay attention to when optimizing your website. Haha, in fact, I have just made this problem. , I will talk about it today, I hope it will be helpful to others when optimizing SEOER.
The thing is like this, in February today, I built a new website for myself http://www.sz-seo.com named: Shenzhen First Battle (SEO) Studio Business Website, I was doing this website at the time I just want to use this website to improve the rankings for words such as SEO, Shenzhen SEO, and SEO services, and be able to effectively use online orders (I believe many SEO colleagues have this idea and are doing it!), because our studio is specific The businesses involved include: SEO optimization, website construction, and online marketing planning. Among them, SEO optimization is mainly used as a guide, and the other two service projects are incidental. In order to give the website a good ranking for these words, when building the website, the website columns are divided into three major parts: SEO services, website construction, and marketing planning (basically the three contents account for about the same proportion), and then It is to divide these large columns into subcategories, such as: below the Baidu optimization column, we divide it into three subcategories: Baidu News, Baidu Optimization Methods, and Baidu Ranking Technology, and then publish corresponding articles in the subcategories. , when you look at the website as a whole, you will feel that the structure of the website is within three layers. At the same time, the website is divided into relatively detailed sections, each column is included, and the website program is also converted into static. After completing the website, I keep reviewing the website every day. The content was updated, and some websites with relatively high weight were found as links (haha, I need help from other friends for this). Soon the website snapshots were updated almost every day, and the website links basically followed the word "SEO" I have made some links to the top 30 websites on Baidu. In terms of website content updates and website link quality, it stands to reason that the website should be no worse than others. Baidu snapshots are basically updated every day, but the website is not ranked. The ranking of the word SEO According to this, I didn’t get to the first thirty pages (sad!), so I started to analyze the reasons…
The first is the title of the website. The previous title of the website was set like this: "Shenzhen SEO-Professional SEO optimization consultant, website optimization, website construction, marketing planning services | First Battle SEO Studio". At first glance, it should not seem like much. Problem, but if you take a closer look, you will find the problem. Everyone knows that the most useful or valuable part of the website title is the first 35 Chinese characters in the title. The position of these 35 Chinese characters basically determines the keyword ranking of the website. If you look at the previous title settings, you can find that "website construction" and "marketing planning services" are relatively popular in the most effective positions, and at the same time they have little practical significance to me. It shouldn’t be that the word occupies the prime position, or in other words, the core words should be reflected in these 35 Chinese characters; after the title analysis, let’s analyze the twelve columns of the website. The distribution of the columns is basically SEO optimization. Website construction and Internet marketing planning are divided into three equal parts without highlighting a core. This is the mistake of wanting to get more, but in the end getting nothing. Next, I analyzed the specific article pages. , since the article page is already a subcategory under the column, naturally the path of the article page is relatively long. Most of them remain within the three-layer path, but some have exceeded the three-layer path. This is also a big problem in SEO optimization. Violation of discipline. After analyzing these three aspects, I feel that it is normal for Baidu and Google not to give a good ranking, so in response to this situation, I made the following changes to the website:
1. Determine the core keywords of the website (that is, the important content that needs to be reflected) SEO, SEO services, SEO technology, and SEO tutorials.
2 The website columns are planned based on the core "SEO": SEO SEO news SEO technology SEO services SEO tutorials SEO cases SEO website building SEO tools SEO information SEO diaries SEO Q&A focuses on classifying columns around SEO.
3. Since the main core point of the website is the word SEO and the classification of the columns basically includes all content related to SEO, there are no sub-categories under the columns. (Minimize the article path)
4. The titles in each column are set, and the description part is simplified as much as possible to achieve a precise but not greedy effect.
Effect response:
In fact, the website has just been changed, so there is no effect, but I still want to talk about a small phenomenon after the change! It was basically four o'clock in the morning when the changes I talked about were completed (I was on 4.27-11: 30-4.28-04:00 (changed around 04:00), because I was a little sleepy, so the map of the website was not updated (because the change of the column caused the path of the article to change), the next day was 4.28, when I was 9 o'clock early When I woke up, I found that Baidu had released an article I wrote on April 24. The snapshot time was on April 28. At the same time, in the site results, the website TAG content was not as much as before, and a considerable part was static. Article page, through this small phenomenon, I found that Baidu has developed a good impression of my changes, so we should streamline the website path within the effective rights. At the same time, we must also remember not to be greedy when optimizing the website and determine a central idea. It is very important. The more "greedy" we are, the more we will get nothing, and the final result is that we get nothing...
This article is reproduced from: The First Battle http://www.sz-seo.com Thank you everyone for watching!