I have written a lot of articles before about how to write good articles. In the past few years of blogging, I have also accumulated a lot of experience in blogging. Each time I have different insights, and the core thing of blogging is the judgment of the value of the article. , make a valuable independent blog. Blog articles are the core value. Even if they are valuable, they are useless if no one reads or clicks on them. In this article, Lu Songsong will explain the 5 key points to measure the success of an article promotion according to my understanding.
1: Attract eyeballs and have a high click-through rate.
Many people confuse click-through rate and click-through volume. In fact, click-through rate is an indicator for measuring website traffic, namely page view (PV), which refers to the number of times users click on a page. What many people say about website click-through rate is actually the number of clicks. A high click-through rate means high attention. With attention, you can attract advertisers.
As early as 2008, two important indicators in the Internet industry have been abandoned. The first is the click-through rate. Because there are too many factors that affect the click-through rate, many people can quickly increase the click-through rate by swiping the screen and clicking each other. Therefore, it is unreasonable to judge whether an article is promoted or not based solely on the click-through rate. Therefore, using a high click-through rate to measure the success of article promotion can only be used as one of the indicators.
2: Attract attention and have a high number of comments.
As for websites, the biggest difference from TV and print media is "interactivity", and the most direct way of expression of interaction is comments. When the number of comments increases, the user's attention will change from the initial soy sauce, joining in the fun, and passing the time. It’s time to really focus on the content and value of your article.
Of course, it is not that the more comments the better, but the more effective comments the better. In the article "Beware of the Crisis Behind High-rise Building Comments", Lu Songsong discussed this in depth, and I hope everyone will take a look. The number of effective comments is different from click-through rate and visits. It can be the most effective way to measure the value of a blog.
3: Spread influence and high reprint rate.
In short, the more times your article is reprinted by others, the higher your reprint rate. The more content is reprinted, the more valuable the website is and the higher the quality of the content. If an article is reprinted hundreds of times, search engines will think that this website is very influential in the industry and other websites are paying attention to it, and will give this website a higher weight and ranking than other websites.
If you want to successfully promote an article, letting users browse the content is one aspect. If you can make users consciously repost the content, the promotion of the website will be raised to another level.
4: Guide public opinion and achieve high website recommendation rate.
Not every article can get a high recommendation rate. It must undergo strict review to meet the standards. A certain website once made some specific regulations on recommended content, such as the number of website registrations and comments for recommended news. There are five indicators: number, number of topics, number of ongoing surveys, and number of guest interviews. Only when all five indicators meet the standards can it be recommended.
Generally speaking, small and medium-sized website editors will follow the trend of large website content. Articles recommended by big websites will be considered to be recent hot topics, so they will reprint them immediately. When the two are combined, some recommended articles may take the entire Internet by storm. In the "detailed explanation of soft article promotion" method, Lu Songsong elaborated on this point of view and gave some URLs and promotion techniques.
5: Convey emotion and reflect the writing intention.
Any article promotion has a purpose. Some are to help others write, some are to promote products, and some are promoting their own websites. Therefore, when writing articles, you must reflect your own or other people's intentions. Just like writing an essay when reading, the article must have a central idea, which I won’t go into details.
Write at the end:
Of course, it is not just bloggers who write articles, but also webmasters, network promoters, SEOER, etc. Article promotion is the cheapest and most efficient way of promotion at this stage. What cannot be measured cannot be managed. Through the five key points I summarized above, I hope it will be of some reference to the dissemination of the article you write, and it can also be used as a data reference.
For original articles, please indicate that they were reprinted from Lu Songsong’s blog. The address of this article is: http://www.lusongsong.com/reed/293.html
Thanks to Lu Songsong for his contribution