-
Let’s take a look at a set of data first: According to Baidu’s updated survey statistics on March 26, 34.43% of websites have reduced inclusions and rankings, 19.81% of website keywords have all disappeared, 13.68% of websites have increased inclusions, and rankings have dropped, and 11.79% Websites were obviously downgraded, 10.85% of the websites were included less and their rankings increased, and 4.25% of the websites were completely K-rated. (Statistics come from SEOWhy).
The above are some statistical data on Baidu’s update on March 26th, which seems to be very referenceable. According to this analysis, this Baidu update is more of a reshuffling of data and readjustment of matching. The specific analysis process is as follows:
Here I selected three groups of keywords (unpopular, popular, super popular) and conducted a Baidu search, namely "263 Enterprise Email", "Shenzhen SEO", and "Enterprise Email". Because Mo Mingqi cleverly understood the data collected by Baidu before the update The memory is not very accurate, so only the approximate data before the update are listed;
263 Enterprise Mailbox Baidu included 783,000 results, about 2.5 million before the update
Shenzhen SEO Baidu includes 2,680,000 results, about 7 million before update
Corporate mailbox Baidu included 25,200,00 results, 60 million before update
It can be seen from the data that Baidu’s update has very obvious data updates. It is speculated that the specific reasons for this large change in data may be the following two aspects:
1. The mechanism for determining the number of search results for each word has been greatly adjusted.
2. Baidu has done a lot of deletion and deduplication of the overall data.
It can be seen from SEOWHY's data that it is very likely that Baidu has done a lot of deletion and deduplication of the overall data. However, many of my sites have not seen a decrease in inclusion, which further strengthens the suspicion that Baidu has made significant improvements to the search results data discrimination mechanism, resulting in a significant reduction in search data. This improvement may be based on the absolute matching degree of vocabulary and corresponding adjustments to the matching relevance.
So what inspiration can you give to SEO?
Mo Mingqimiao believes that the first thing this Baidu update reminds us is that traditional copy collection sites and low-level pseudo-original sites need to adopt more high-end methods, because Baidu may have enhanced its text recognition mechanism, or increased the the intensity of punishment. The second point is that in the SEO optimization process, we need to pay more attention to Baidu's possible strategic adjustments in word segmentation technology, firmly integrate the words that need to be optimized into a whole, and make an absolute match to increase the weight of this keyword. .
That’s all my guesses are written here, just one person’s opinion, for reference only. I also hope to communicate and discuss with more webmasters.
Original address: http://www.seo-mmqm.com/3-26-baidu-gengxin-seo-qushi/ .
Thanks to Shenzhen SEO Mo Mingqimiao for your contribution