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With the rapid development of the Internet, shopping mall websites (B2C) have become a craze. So from the perspective of marketing of shopping mall websites, how to break through the siege? What about achieving rankings? Foshan SEO brief sharing:
1. How about offline mall websites?
1. Offline product quality: From a long-term perspective, product quality is the core issue regardless of physical marketing or online marketing. So, can your offline product quality guarantee high quality? Only high-quality products will win the favor of customers. Even seasonal products and periodic products must ensure quality. From the perspective of Chinese people, China has always been a hard and simple country, and no one will buy it. Throw things away before they break. Therefore, no matter what the nature of your product is, the quality of the product should be guaranteed as long as it is used during the period of use.
2. After-sales service: Services have begun to be sold in packages. Nowadays, a large number of merchants, whether online or offline, have begun to package and sell services. So what services can you provide to customers in B2C malls? Can sales and service integration be guaranteed? Service is the foundation for our long-term survival, so service is more important while solving product quality.
3. Complete operating organization: In a B2C mall, you may operate many types of products, but if you want to achieve integrated sales and services, a complete operating organization is essential. Only we can ensure that the collection and delivery of goods and services are in place in a timely manner. To ensure high efficiency.
2. How to market shopping mall websites online?
1. Grasp the main product marketing: distinguishing the primary and secondary is the principle that merchants need to grasp most. Start from the main aspects and promote the secondary ones by the way. Only by distinguishing the primary and secondary can you have the opportunity to break through the rankings and ensure stable traffic. Internet marketing is mainly a transformation from physical marketing, and the Internet is just a medium. If you are making women's clothing, then you should capture the women's crowd and target the crowd marketing. For example, if you are making trendy clothing, you should catch the main group of people born in the 1980s. According to crowd marketing, it can be said that the people born in the 1980s are more If you understand the Internet, especially Koukou, blogs, etc., then you can start with such media. From the perspective of Koukou, space, email, Koukou software, and information are all the focus we need to focus on. While realizing the marketing of women's clothing, men's clothing can be easily realized by injecting it in the form of "couples clothing".
2. Seize the most efficient resources: From the perspective of network resources, if a mall website wants to achieve marketing, it depends on how much money you spend. If the cost is large, then you can implement media-style marketing and outsource it to a specialized marketing team to use their Resources achieve marketing effects. If your investment is small, you need to collect resources yourself, integrate resources, and collect all effective resources. For example, if you are building a local website, you must first seize local resources, but also seize mainstream resources, such as e-commerce, Internet, and IT resources; collect and integrate these resources. Of course, website construction cannot be operated in a mall model. If we use women's clothing as an example, firstly, you need to collect resources about women, secondly, you need to collect resources about clothing, and thirdly, you need to collect resources about color matching, clothing matching, and even all resources related to women.
3. Do a good job in data statistics: Data statistics can not only reflect the effectiveness of our mall website marketing, but also use data feedback to change strategies in the gradual marketing process and achieve better services. For example, when you sell women's clothing, a certain style of women's clothing is bought by an important person, and then it is included in your database. Then with this person's permission, we can achieve the celebrity effect, and cooperate with other online marketing methods to assist. , the effect is definitely very impressive.
3. Configuration of marketing team for shopping mall websites
1. Basic configuration of the team: professional PS personnel. If a shopping mall website is eye-catching, it must have professional artists. The picture effect can determine the overall feeling of customers towards your website. It is not enough to be a good artist. You must have professional programmers. In addition, you need to deploy external marketing personnel, such as editors, database analysts, resource integrators, etc.
2. The core configuration of the team: The core configuration is mainly concentrated in the hands of SEO consultants, programmers, and editors. Reasonable website structure and high-quality content are the long-term development path of our website, and this is the core of staffing.
3. External marketing of the team: External marketing requires specialized marketing experts who are proficient in various marketing methods and have the ability to integrate marketing. Only in this way can the value of our website be better demonstrated.
The above: just some of Foshan SEO’s personal opinions on breaking through the rankings of shopping mall websites. I want to share them. Welcome to participate.
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