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The first is the infrastructure for website ranking, just like laying the foundation for building a house.
Architecture:
1. Website positioning and expected development scale
2. Website program selection and overall structure
3. Selection of space and domain name, whether it supports staticization, whether it supports 301, and whether the space is stable
4. Title, title, description, keywords of each channel, etc.
5. URL standardization, determination of preferred domains, use of absolute addresses for important pages, robots, 404, clear secondary navigation, website update mechanism, and tapping the power of users
What you need to do if your website is already online:
1. Is the overall structure of the website conducive to spider crawling?
2. Are there any accumulation of titles, descriptions, and keywords of each channel?
3. URL standardization, preferred domain, absolute address for important pages, robots, 404, clear sub-navigation, website update mechanism, tapping the power of users
Second tip: The website needs powerful enough content to tell search engines what your website is about.
content:
After having a good website structure, what we need to do is to enrich the content of the website. No matter where the content comes from, what we need to do is to tell the search engines that our content is related to our website, and then subdivide some of it to the website. All channels and directories are consistent.
Closer to home, how to create content?
1. Question and answer type: It is completed in the website directory. Building a question and answer platform is quite tiring in the early stage. This requires designers and optimizers to communicate well. How to do it in the early stage. In the later stage, your original creations will continue to flow, such as Baidu Knows.
2. Forum type is completed in the website directory, such as SEOWHY, webmaster forum, etc. It will be very hard in the early stage, but you will be very happy in the later stage.
3. Blog type is completed in the website directory. Like Mr. ZAC, what you write is original enough and has certain personal opinions, which is also very good.
4. Pseudo-original type: If you are a corporate website or a small website, you don’t need to think so much. Just update it directly within the site. Create an updated section for each section, like the homepage of Mr. Wuwei’s seowhy. Pseudo-original ones are used by many webmasters. You can learn from them. The techniques in this regard are basically the same.
The third tip: The website needs strong enough external links to let more websites tell search engines what you are.
External links:
Friendly links are of the highest quality among external links. This is why many people desperately add friendly links. In fact, I personally feel that it is best to limit the number of friendly links to about 30, and quality is the most important.
Closer to home, how to create external links?
1. The idea of soft article sprocket, that is, one soft article is linked to the previous soft article, and the articles are connected.
2. Blog sprocket idea, that is, one blog is linked to the previous blog, and articles are linked to form a small wheel, and then use two or three small wheels to form a large wheel. Then you can get friends to work together in this way, and several big rounds will form one big round.
3. The e-book idea, that is, many people like writing, so you should capture people’s psychology, write something that is really attractive, and use this form to leave your website address.
4. The idea of making templates is that many people who know programming can develop some small plug-ins and then provide a URL for them. The premise is that your small plug-in is really useful to others.
5. The hard work mentality, that is, actions that are relatively repetitive but have to be done, such as question and answer and catalog submission. You can recruit some interns to do this, provided that you teach them how to do it, and the cost may be more suitable.
We found that the above-mentioned tools are interconnected and indispensable. Nowadays, the competition on the Internet is becoming more and more fierce. If you want to stand out from many websites, you need to do each link to the extreme, so that you can become a leader in the industry. The beautiful one. Show your execution ability, coupled with the correct strategy, stick to it, and you will become a star in a certain field in the future.
This article comes from Guangzhou SEO. The detailed address of this article is: http://www.seo181.com/1/feiyingdongtai/20110331/307.html. I hope this article will be useful to everyone. If there are any errors in the article, please correct me. , please keep the address if you reprint the article, thank you.
Thanks to wzs36722 for his contribution