1. What is SEO (search engine optimization):
SEO is the abbreviation of Search Engine Optimization. The English description is to use some technics to make your website in the top places in Search Engine when somebody is using Search Engine to find something. When translated into Chinese, it is "search engine optimization". It can generally be shortened to Optimize for search. Related search knowledge also includes Search Engine Positioning and Search Engine Ranking.
The main job of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their ranking of search results for a specific keyword, so as to improve search engine performance. Ranking, thereby increasing website traffic, and ultimately improving the website's sales or promotional capabilities.
Searching is the most used online behavior after email. Finding information through search engines is the main means for today's Internet users to find online information and resources. Search engine marketing has become the most important part of Internet marketing. How to make your website indexed by major search engines and then obtain a higher ranking has become a topic that website builders are racking their brains on.
According to a global search engine usage survey provided by Nielsen//Netratings, an Internet media research agency, about 76% of visitors around the world search for relevant information through search engines or their portals on the Internet. At the same time, more than 80% of a website The number of daily visits comes from search engines, so we can draw a conclusion. When visitors use keywords to find relevant websites through search engines, which website can rank at the top of the search results will undoubtedly have a greater chance of locking potential customers than its competitors. Much more.
SEO is the most important factor that affects the ranking of a client's website in search engines. The full name of SEO is Search Engine Optimization in Chinese, which means webpage optimization for search engines. SEO is to optimize the structure of the website and the code of the webpage according to the search rules of the search engine to make the website And web pages are better supported by search engines, so that the website can obtain higher rankings in search engine search results.
People have been studying smart search engines since the emergence of them, and SEO methods are not static. With the continuous development of smart search engines and their ever-changing search methods and ranking methods, the current SEO methods have also greatly changed from those in the past. Because each search engine has different priorities, the search results on different search engines are also different. The website that ranks first on one search engine may not even be in the top 50 of another search engine. Engine professionals will consider comprehensive factors to provide customers with the optimal SEO plan to make the customer's website look very friendly to search engines, which can help the customer's website obtain relatively high rankings on various search engines.
Although we will not guarantee to our clients what kind of ranking their website will have after SEO, in fact, the ranking of a website that has undergone SEO in search engines will definitely be much higher than before.
SEO services are not ranking services. SEO services have the following advantages compared with ranking services:
Long-lasting effect - after SEO, unless the client changes the structure of the web page again, the effect will be maintained, unlike ranking services that will lose effectiveness if they are not purchased continuously.
Low cost – SEO costs are one-time and do not require constant purchase of time slots or clicks like ranking services.
Widely targeted - SEO is performed for all mainstream search engines, unlike ranking services that need to be purchased from different search engines.
For this service, we must get strong support from customers. Customers need to provide us with website source programs, the objects for which their products or services are oriented, product features, product domain names, product descriptions, and even their competing websites are important factors that we need to refer to in the SEO process.
The general service cycle of search engine website optimization is 7 working days. The website of general customers will be re-indexed by search engines within two months after receiving SEO, and the ranking will also change. We will carry out it within 6 months from the date of service activation. The service tracks and regularly provides customers with keyword search engine ranking reports and further provides more rational suggestions based on the situation.
2. SEO principles
SEO is the basic work of every website artist, every website programmer, and every website updater. First of all, you need to determine the keywords that are prominent enough. Usually, where is the business direction of the website, and which keywords are planned to best match the business and brand (you can use tools such as wordtracker to check the popularity of keywords). It is not necessary to make the keywords large and comprehensive. A certain keyword in each individual page of a 100-page website is more likely to be searched by one visitor than a page full of keywords that is visited by 100 visitors. The possibility of searching at the same time is much greater.
Solution:
1. Adopt fully static form:
Basically, mainstream SE gives priority to static pages in the site, and dynamic pages are likely to only include a small part. Therefore, you should try to change the non-e-commerce processing pages of the entire site to static pages. For example, at present, the name of the publication in the Newsboy website is enough to become an important keyword set. In addition, hundreds of pages with special information content can actually be included in the SE. However, due to dynamic pages, only a small part are included. The static pages mentioned here are not made by artists manually. Instead, the system reads the content from the database in batches and generates static pages and indexes. Currently, you can refer to the mature site generation system that combines dynamic and static pages. There are many, among which "Wind News" and "Dongyi" are quite perfect.
2.META tag rules
There are two META tags that have a practical effect on SEO, namely description and keywords. Both are hidden keyword sets that SE can tolerate. Although major SEs have repeatedly changed their algorithms, these two META tags still have an impact on search results. The Description tag was originally used for SE abbreviated content, but now it is only used as an auxiliary to describe the content. Keywords are still the recommended keywords on the site. The length should not exceed 128 characters, and they must not be stacked repeatedly to avoid being found guilty of cheating. For example, the keywords for newsboys are as follows: newsboy, newsboy network, China's largest, newspaper, integrated marketing, platform, journal subscription, journal subscription, free subscription, journal, magazine, weekly, subscription, online media, browse publications, mail, media, electronic magazine, Professional magazines, electronic abstracts, business economics, online subscriptions, discounts, discounts, databases, subscriptions, free shipping, door-to-door, media, companies, consumers, commercial magazines, channels, journal rankings, special topics, military, mother and baby, maternal and child , health care, electronics, culture, newspaper subscription, magazine subscription, newspaper subscription, distribution, subscription, advertising, e-commerce
3.TITLE rules
The TITLE tag is one of the important search criteria. The content should not only include the theme and slogan of the site, but also try to summarize the content of the page. For example, on the introduction page of the newspaper agent's magazine "Computer OFFICE", the following sentence is deliberately added to the page: "" , all keywords that match the content of the page (they do not have to be separated by underscores, but this idea must be used to determine the composition of the keyword set).
4. Keyword Density
The SE algorithm basically does not allow repeated keywords in tags, and the number of repetitions in the page content cannot be too many, with 3% to 8% being appropriate. However, some content introduction categories cannot contain specific keywords, so you can consider adding them to the page. Deliberately create links with TITLE containing keywords, or place images containing keywords in ALT alternative text
5. Image link alternative text
Except for pictures with links, try to link all pictures. Even if the picture does not need a link, you can click to view the picture to facilitate adding keywords to the picture link. The simplest example is when we change LOGOs with someone, don’t just give them a picture, write it clearly for them, don’t be too troublesome, and for all image links on the site, you need to take these things into consideration when writing code, and try not to ignore small details. .
6. Independent navigation map
SE SPIDER will give priority to including the website navigation map when searching the page, so there are two ways to optimize this section,
1. Make a detailed site navigation map within the site, and deliberately add sitemap, sitemap and other marks on the links (give priority)
2 is to use a free domain name to create a special bridge page (it is easy to be found guilty of cheating, but it does not affect the main domain name and is not recommended).
7. Page length
Page length that is too long or too short is not conducive to SE inclusion. The current situation of newsboys is that the page is too short, while the ticketing page looks long, but the actual information carrying capacity is very small. The capacity of the information area must be increased, and more keys must be added. word possibility.
8. Try to use text navigation and set keywords
SE SPIDER will give priority to searching text links. The text contained in the navigation is usually the keyword itself. If you use pictures instead of text, the role of the keywords will be reduced. All text on the page must not be the same or similar to the background color of the web page, even on a special background. For example, if you put a table with a black background on an all-white webpage and write white words in it, and the white words contain keywords, the SE will consider it cheating and delete the index. Example of error: Ticketing online, these words are actually white words on a white background, although it may not be ugly.
Author: Handan Talent Network www.0310job.com