I have been engaged in Internet entrepreneurship for a long time, but it may not be a short time. Starting from the beginning of 2004, I have built websites, sold shareware, opened Taobao stores, sold links, generated traffic, written online novels, opened private servers, and made web games. Looking back and thinking about it, it was quite a hassle! There are successes and failures in this, and only you know the ups and downs.
After so many years, I have a feeling that in the torrent of Internet development, more and more individual entrepreneurs may find it increasingly difficult! First, the policies are becoming increasingly unfavorable to the development of small and medium-sized personal websites. Second, the quality and taste of netizens are also constantly improving. Third, there are professional teams invested by large companies standing in front of you to fight against you! Although more people devote themselves to the Internet industry every year, more and more people "die" on it! I have failed many times, made some money, and lost a lot of money. Recently I met a former friend and talked a lot. I have some experiences or insights to share with you.
In fact, there are several very essential issues in Internet entrepreneurship. If you consider them before taking action, it means that you are a mature-minded person. If you have not done so, then please listen to my words. I believe it will help you avoid detours.
1. The profit model of your business
Many people reading this may say that I am a vulgar person who puts money first. Let’s not discuss charity projects for now. If you want to make money online, whether it’s opening a store, building a website, or making a game, you have to think clearly about your profit model. Let me put it bluntly here. Without a profit model as a guide, you are likely to do everything wrong because you don’t know your direction at all! Everyone knows "Million Grid", 80% of its success depends on its profit model! And it is not difficult to see that this idea was originally aimed at innovating the profit model! Of course, a large number of imitators appeared later, but they were not so successful. Why? Because innovation in the profit model is innovation. If you imitate it, it is not called innovation. How can it be successful? However, there are some exceptions, such as the latest Million Grid website, which is a site accidentally discovered by a friend. It has made bold model and content innovations based on Million Grid! I believe that if there is a good execution team, this website is likely to be successful!
2. The user group you face
If you really plan to rely on the number of users to survive, then you must do some research in this area beforehand! For example, what groups are you dealing with? How big is this group? What is their income? What content do they pay most attention to? These must be determined at the beginning and be well aware of it, otherwise it is very likely that you will find out after you have built the website for more than half a year that you cannot meet the needs of users at all, these users are not what you want at all, or they are I won't pay for you at all!
3. Your advantages and promotion channels
Competition exists in any industry. No matter how special your service is or how unique your product is, there will still be competition. At least someone may imitate you in the future! So there is one issue that you must also consider clearly, which is your core strengths and promotion channels. There is an unchanging law in the Internet, that is, whoever has "traffic" will dominate the world! This traffic corresponds to users. Everyone knows the example of this, which is Tencent. The number of users Tencent has is its core advantage. It is difficult to beat it in China. And precisely this QQ chat software is Tencent's most powerful promotion channel. If you are a small website just starting out, don’t worry. The traffic will not come from Baidu and Google in the beginning. It is necessary to go to fairs and other places to release free advertisements and external links. It is necessary to create more originals (at least pseudo-originals) on the website. Process, search engines will not pay attention to you until your content is enriched. At this time, if you do targeted SEO, you will get twice the result with half the effort! When your traffic increases, don’t forget the most important thing at this time. Find a way. Whether you are launching a new business or providing some kind of service, you must find a way to bind your users to your website! Once the bonding relationship is formed, you will find that things will become smoother!
This article is contributed by the webmaster of www.koubao.la