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It can be said that Baidu Wenku, the stronghold of external links, is in danger as the copyright controversy deepens. So can we only go back and build Baidu Knows or Space? The answer is of course no. The next goal is to accurately guide Baidu experience in this new world of external links. I have previously shared my experience with Baidu Zhizhi promotion with Xin, you can refer to it below. Today, Hexin will share with you the methods and experience of Baidu experience external link promotion. This article is written using the "standard" Baidu experience model:
Why do we need to build external links using Baidu Experience?
Baidu Experience is a new life knowledge product launched by Baidu in October last year. It mainly solves the user's "specific how to do it" and focuses on solving practical problems. In terms of architecture, it integrates the issues that Baidu knows and the format standards of Baidu Encyclopedia. As you can see from their brand promotion, Baidu Experience integrated the advantages of Baidu's two products, Baidu Encyclopedia and Baidu Knows, from the beginning of its architecture. In other words, Baidu must have good intentions when launching a product! is determined by the market. It is bound to be given a high weight in the later stage when it matures as a whole. We all should have experienced this in Baidu Wenku. Before Hexin made a document without any promotion, the PR of the document now has one. Therefore, experience is bound to be a highly weighted place in the later stages. Then the external links we leave in the experience reference materials will definitely have a high weight value.
Why is Baidu Experience said to be the new continent of external links?
Regarding this point, Hexin himself would like to state a fact first. In my experience so far, none of the experiences I have done have been caused by citing external links, which means that it will be successful once it is posted. This should remind many of my friends that when Baidu Wenku first debuted, it was no problem to leave external links in the header and footer of the document several times larger than the main text. But in the second half of last year, the problem became troublesome. The censorship is becoming more and more strict, so that Hexin himself has to embed the website link directly into the article. So under such a loose threshold of Baidu experience, isn't this a new continent waiting for us to develop in a big way? Of course, here and Xin recommend that when posting links in reference materials, you should not post links that have nothing to do with experience. Although the review mechanism is very loose now, be careful not to have a reporting function in the future. Then when experience has weight, we will be reported because of it. All for nothing. I think Baidu knew that this was how it was done.
How to do a good job in Baidu experience external link promotion?
Regarding this issue, we will elaborate on it from the following perspectives.
First: The experience we do strives to be relevant to the website, so we can send more homepage links to it. Because the homepage link is the core of our promotion. The experience content is closely related to the website theme, and it can also effectively prevent possible reporting mechanisms in the future.
Second: The experience is to follow the format of Baidu experience, such as "how to do it, how to do it, how to do it." If it is based on this format, strive to create the most refined target words. For example, "How can I speculate in gold?" Because this kind of question is very consistent with Baidu's experience writing logic, it will have a high weight and rank first in the keyword experience search about gold. This point can be expanded to mean that it can overwhelm Baidu Know's answers in the Baidu search box later, because Baidu experience itself is positioned above Baidu Know's.
Third: Experience content does not necessarily have to be taken from your own website. This expands the scope of our writing experience. After such experience is successfully compiled, the reference materials will basically be left on the homepage of the website, so the content must be kept relevant. Finally, in the reference column, write "data collected and compiled from:" instead of "reprinted from" .
Fourth: When writing experience, be sure to include both pictures and text. As long as there are pictures (preferably placed in the introduction section, where the experience can be displayed in the search bar with pictures and text), it is safe to pass the experience. Here you can also put the website LOGO on the picture we added. Of course, this is a trick for you. The experience of submitting articles with pictures and logos is that the pass rate is higher at night, haha, forget it during the day.
Baidu experience and letter will also tell you:
Knowing some of the above, you will feel like you have discovered a new world after you succeed. Baidu’s experience is that we should not do authoritative information or consultation content. Baidu Library’s approach to uploaders of infringing documents in the library is a lesson worth thinking about. We pay attention to protecting ourselves when promoting. Therefore, Tiantang.com ( www.tiantang.cn ) and Xinyou would like to remind all friends: Do not work for Baidu at the risk of the law, we are just to promote the website by sending external links. Baidu Experience is a new continent, and there are many copyright-free resources for us to use. Finally, I wish everyone a successful gold rush in the New World! This article shares original experience and is welcome to reprint and exchange.
Thanks to hechounet for his contribution