Since entering the SEO industry, I have been learning every day. Although I am still a professional, I am also making continuous progress, and gradually understand the gap between the masters and us. Many people are saying that SEO is not a technology, but mainly lies in experience and the ability to analyze and solve problems. This is the master and the difference.
Personally speaking, although I studied e-commerce in school, I also learned some basic knowledge about SEO and website optimization. But that knowledge did not play a big role in actual work application. It only laid the foundation for me to improve myself.
There is a big difference between a master and a master in thinking and doing things. Take one of my sites as an example. If the keywords are high, experts will analyze these factors from the website structure, keyword density and layout, the number and quality of backlinks, and the original quality of the website content. What is the SEOer of this site well? First of all, in the keyword layout, only the word "sand making machine" is included on the homepage, and other long-tail keywords are placed on other secondary pages or other product news pages. This greatly increases the competitiveness of this keyword. . From the content of the website, the news on this site are all around these keywords and the company's products, so it is natural and easy for the keywords to be included in the content. And one is just asking why this site is up and what should I do to get up.
An SEO expert can quickly find out the key to the problem and solve the problem quickly. Some time ago, another site's homepage weight failed to keep up due to Baidu's inclusion too quickly. The site found that the homepage was not ranked first. Many novices say that they have been demoted by Baidu. Although several keywords rank first on Baidu, they dare not make friendly links. I asked an expert to analyze it, and I can see that it was not demoted. I made some external links and insisted on updating the website content, and it was quickly restored.
There is still a gap in experience. Recently, Baidu has often experienced backlash. I have just joined SEO not long ago, and I have a few sites on my hands. At that time, some sites continued to have backlash. Many webmasters are very anxious. Experienced experts know that these are normal phenomena. Rollback may be caused by data loss when Baidu updates, it may be a precursor to being demoted and punished, or it may be caused by excessive optimization. Analyzing the cause and finding a solution will help save the website.
First published: www.jixie888.cn Author: Li Xiaoyao Friends who reprint please retain the original rights of the website and the author