The capital operation of the Internet has intensified recently, reaching a climax after the 2008 economic crisis, and may even surpass the heyday of 2008. For a time, Dangdang, Youku, and Mecoxlane were listed one after another. At the beginning of the year, PPLIVE announced that it had raised US$250 million. It exceeded the amount of financing raised by companies such as Youku when they went public. Everyone has not yet gotten over the excitement. Kuliu announced a financing of US$100 million, and Qihoo 360 has been listed in the United States. Moreover, the stock price has surpassed Sohu's and reached as much as 34 US dollars. Insight: The success of these companies is almost always the result of years of building up their success.
The amount of financing from last year to this year's hot group buying is also staggering. LaShou, Meituan, 24Quan, Nuomi, and Manzu have all invested heavily in group shopping, and there are also many Internet veterans QQ Group, Dianping Group, Sohu Group, and Gaopeng Group, a joint venture between Tencent. It is also investing heavily in building a group buying brand. It can be seen from this that the Internet market does not lack funds, but it lacks projects that allow investors to see prospects and future.
Local portal communities precisely meet the needs of investors for prospects and future. Of course, not all local portals can meet this need of investors. The first is the choice of place, which is extremely important. If the place is too small, even if it can do all the industries well, the annual income will not be too high and it will be easily saturated, and the room for profit growth will be extremely limited. In the eastern coastal provinces, you have to choose a sub-provincial capital city (cities like Qingdao, Suzhou, Ningbo, Xiamen). No matter how small the city is, no matter how well it does, it will earn more than 10 million yuan a year. There are already such successful cases. . These more than 10 million cover almost all industries, and the growth of the website has reached the ceiling. If investors invest huge sums of money, they will not be able to withdraw. Of course, if it weren't for looking for investment, even a county in an eastern province or a medium-sized city in a western province would make the life of a portal webmaster easy.
Being a local portal not only allows the website to have unlimited room for growth but also makes venture capital willing to invest. The best choice is the provincial capital city (Guangzhou, Nanjing, Fuzhou, Shenyang, Jinan, Taiyuan, etc.) just like Shanghai Beach Community ( www.6665 .com ) general manager Pan Hongying said that almost every month, venture capitalists come to discuss investment matters. One is that these investors have seen the influence that the Shanghai Bund community has in Shanghai, and it deserves to be the first local portal in Shanghai. At the same time, what they value more is the unlimited growth space in the Shanghai market. Even local portals in cities like Hangzhou and Ningbo can earn hundreds of millions of yuan a year. Shanghai is China's largest city, an international metropolis, and the future world's financial, trade, and shipping center. The Chinese headquarters and even the Asia-Pacific headquarters that gather the world's top 500 companies and world-renowned companies are unmatched by other cities in China. The revenue generated by Shanghai may be 10 times, 20 times or even higher than that of these cities.
The competition between local portals will inevitably be the focus of the next round of competition on the Internet. It will be a life-and-death battle between most local portals in the same city, and it will also test the investment wisdom and vision of investors.
Author yuren's personal space