Choosing keywords is the most basic part of SEO and the prerequisite for all optimization work. So what should we pay attention to when choosing keywords for the site? Let me briefly talk about my opinions below to inspire others!
1. To position the keywords of what you need to do, it can generally be related to your website theme or product or service. For example, my website is a website about Guangzhou SEO services that my company will make, then my first choice The core keyword is definitely "seo".
2. When selecting keywords, it is not enough if you only limit yourself to the core keywords, and usually because the keywords are too intense, you have to reconsider making some longer keywords. The professional term is called "long tail keywords" word". For example, if the word "seo" is used on my website, it will definitely be very difficult, then I need to consider long-tail keywords, such as "Guangzhou seo".
3. The main tips for choosing long-tail keywords are: first, it should be related to your own needs. If the theme is SEO, try to expand it to SEO-related rather than graphic design; second, choose through tools, such as Baidu and Google. Related searches, Google's adwords tool, Baidu's keyword tool software, etc., choose some keywords that are searched more frequently, otherwise it will be useless no matter how good the ranking is; thirdly, when choosing keywords, you can usually determine a few core words first , and then obtain multiple ones through some permutations and combinations. At the same time, regional nouns or other adjectives can also be used to generate long-tail keywords. For example, the above Guangzhou SEO, others such as "Guangzhou Search Engine Optimization", "Guangzhou Well-known SEO Company" and so on.
The above are a few of the most basic tips, I hope they will be helpful to everyone. Please indicate the source when reprinting, thank you for your cooperation!
Original text: Guangzhou SEO Blog (http://www.seotg.net/blog)