Host-Wu Changzhao: Teacher Yue, how should a newly opened company choose a domain name? Is it better to choose a pure English name?
Guest - Yue Hao: May I ask the host, what are the main products of this company?
Host-Wu Changzhao: This is a trading company in Shengzhou, the city of ties. Its main business is men’s boutique ties. The initial domain name chosen is loschina.com.
Guest - Yue Hao: As a new company, when choosing a domain name, you must consider the products you make. First of all, the domain name should be short and easy to remember, preferably within 7-8 characters. "loschina" meets this condition and is easier to remember.
Secondly, the domain name should have a certain meaning and can be linked to products or companies. "los" is a homophone for Luohua, and "china" is a bit far-fetched here. If you are doing foreign trade, you can consider using it. If it is just domestic trade, it is recommended Find a more meaningful domain name, such as "lostie", "tie" is the English abbreviation of tie. Others will know what it does when they look at the domain name, and it will be easier to remember.
Moderator-Wu Changzhao: Nowadays, many webmasters are struggling with the cancellation of registration. In such an environment, how do you view the issue of cancellation of registration?
Guest - Yue Hao: The reason why the webmaster's registration was canceled is because the registration information was incomplete and untrue. It is indeed difficult for individuals to submit a registration application to the registration center by themselves, but we can use the power of some space providers to file on their behalf. These space providers have good channel relationships, which is easier than personal registration.
Host-Wu Changzhao: There are many rapid filings on the market now. I heard that they are not very stable and may be cancelled. What do you think of this problem?
Guest - Yue Hao: As long as you use real information and there are no major problems with the website, it will basically not be cancelled. Everything that was canceled was because some false information was used or the information was incomplete.
Host-Wu Changzhao: Therefore, we must submit complete and true corporate information. So how does a new company choose a stable space that is more conducive to its own development?
Guest - Yue Hao: Regarding choosing a space, we must first position the corporate website. There are three main types of website space: server, VPS, and virtual host. For enterprises, the number of visits per day may only be a few hundred people, so just choose a virtual host for the website space. If an enterprise wants better stability and is willing to spend more money, it can choose VPS for website space.
Host-Wu Changzhao: Teacher Yue, what are the differences between VPS, virtual host and server?
Guest - Yue Hao: VPS and virtual hosting both share one server with multiple websites, but VPS has independent permissions and exclusive use of some resources, so it is more stable. The server price is higher and is more suitable for large portals or information stations. When choosing a website space, you need to look at several indicators: the size of the space, the number of IIS connections, monthly traffic, and the programs supported by the space.
For general corporate websites, choosing a space of 100M-200M is completely sufficient. The entire program of many corporate websites only adds up to tens of MB, and corporate websites are rarely updated. For a small corporate website, 100 MB of space and 5G of monthly traffic are enough. IIS is the number of pages visited at the same time. We need to figure out the program of our website, whether it is asp or php, or other, and then choose the corresponding space based on this. If we want to make our space stable, it is recommended to choose some large IDCs, such as companies such as Wanwang and Xinwang. Although the prices are more expensive, they are relatively stable. Enterprises can also choose cost-effective service providers based on their own budgets.
Host-Wu Changzhao: Let’s take this company as an example. Its main product is ties. So how to design its title, keywords and description to be more conducive to spider crawling?
Guest - Yue Hao: This question is about SEO. The first step of SEO must be to find the right keywords. I would like to recommend several auxiliary tools for selecting keywords: Baidu Keyword Recommendation Tool, Google AdWords Keyword Tool, Baidu Index, and Google Trends. Let me first send you some data obtained using the "Baidu Keyword Recommendation Tool".
These are the real-world data volumes of user searches for the word “tie.” I will now show you how to select accurate and effective keywords. For example, the most searched term is "Illustrations of how to tie a tie". Although this term has a large search volume, the user's need is not to buy a tie, so it is not the best. Words, through analysis, we can find out that the following words are the core keywords we want to optimize: tie, tie brand, men's tie brand, men's tie, what brand of tie is good. These words indicate the user's purchasing needs and purchase intentions. , which is also the keyword we should choose.
After determining the keywords, we start to design the title, description and keyword tags of the website. The title is the most important, we must write it well! You can use long-tail words to repeat the core keywords. Luohua Tie, a first-class tie brand, creating the best men's tie brand, this title incorporates all the core keywords, and the semantics are relatively natural.
Keyword selection: First, look at the search volume of the keyword; second, look at whether this keyword is searched by target customers in need. The description must also be written well, be semantically coherent, and make the keywords reach a certain density. You can use long-tail keywords and repeat the core keywords several times. The role of keywords is now very small. We don’t need to write it. If we write it, we should write it well. It is recommended to choose 2-3 keywords and put them in keywords. Too much accumulation will be considered as cheating.
Host-Wu Changzhao: In addition to the above words that require planning, does this website also need SEO? How to perform SEO?
Guest - Yue Hao: For this corporate website, the optimized keywords are all words with tie as the core, which is relatively easy to do. We just need to focus on the key points. There are three main aspects: 1. title, description, etc. The writing of tags; 2. The layout of keywords in the website; 3. Anchor text links, including internal links and external links. I once wrote an article that elaborated on this issue. If you are interested, you can search it. The article is "Three Core Principles Determining SEO Rankings".
If a website wants to have a good inclusion, it is essential to update it every day. At the same time, external links are also an important aspect to speed up the inclusion. SEO for corporate websites is relatively simple. If the above aspects are done well, there will be no big problem. Question, we must pay attention to the fact that we must grasp the key points when doing SEO, so that we can achieve the best results in the least time. For example, the effect of an anchor text on keyword ranking may be on top of dozens of website links. This is the key point.
Moderator - Wu Changzhao: Nowadays, many small and medium-sized enterprises really want to start their own company's Internet marketing, but they are very hesitant about Internet marketing promotion. Teacher Yue has studied a lot in this area. We would like to hear your views on these issues.
Guest - Yue Hao: For small and medium-sized enterprises, whether they want to enhance the corporate brand image or increase sales, the role of online marketing is very obvious. Let me give you an example. Soundproof windows were installed where I live. , this soundproof window is relatively expensive, about 800 yuan per square meter. I was chatting with people from their company, and they told me that all their business comes from the Internet, and their sales in Beijing can exceed 10 million yuan a year. Products, including engineering and general home decoration, this is the power of Internet marketing. Real cases are worth thousands of words of analysis, so Internet marketing is very valuable to enterprises.
Host-Wu Changzhao: So how does a new company promote them through search engine marketing?
Guest - Yue Hao: Search engine marketing is mainly divided into three aspects: bidding, SEO and promotion of third-party websites.
First, bidding, bidding refers to Baidu bidding ranking, or Google Adwords. At present, Baidu occupies an absolute market share in China. If a company does not engage in foreign trade, it is recommended that you give priority to Baidu. Many companies have a misunderstanding that Baidu bidding is too expensive and impossible to do. In fact, we can completely control it. Baidu bidding is also a very technical subject. The setting of the delivery area, the selection of keyword matching methods, how to choose long-tail words with high conversion rates, how to improve the quality of keywords to reduce click prices, and how to write good creative ideas to guide users to click, these are all things that we need to study . Reasonable settings can achieve the best results with the least money. If you understand, if you spend 100 yuan a day, the results will be better than the other party spending 1,000 yuan a day;
Second, SEO, as I have just told you, it is very important to choose reasonable and accurate keywords, and then find a few key methods to do it. I have also written some SEO-related articles. If you are interested, you can Search my name to learn more;
Third, the promotion of third-party websites, such as Baidu Zhizhi, classified information websites, and B2B websites. The weight of these websites is very high. Their websites can easily be ranked on the homepage of search results. Publishing promotional information on these websites can also It may appear on the first page of search results.
Moderator - Wu Changzhao: I checked the information of these third-party websites, and many of the top-ranked information are not complete. B2B websites are very popular, so how to effectively use B2B websites for promotion and marketing?
Guest - Yue Hao: For your company, the first is to find comprehensive B2B websites, such as Alibaba and Huicong.com; the second is to find industry-specific B2B websites, such as B2B websites in the clothing industry and textiles. B2B websites in the industry, let me tell you a little trick on how to find these websites. You can enter "buying ties" and "supplying ties" on Baidu, and you will find many related B2B websites in the search results. Let's go to these It’s OK to promote the website. If you want to achieve a good effect, you still need to have the ability to execute. For example, when we register as a member on Alibaba, we have to send multiple messages every day, so that when users search for related words, we always have Information is ranked at the top. Another aspect is that we recommend that we introduce users to our own corporate website through B2B websites, which will achieve better publicity effects.
Host-Wu Changzhao: Mr. Yue, group buying sites are very popular now. How can product manufacturers cooperate with group buying sites to achieve a win-win-win situation?
Guest - Yue Hao: The group purchasing platform is indeed quite popular. If our products are to be purchased in groups, we need to pay attention to the following issues. First, the quality of products is what group buying websites are most concerned about, because they are also afraid that some inferior products will damage their brands, so we need to issue relevant qualifications to let group buying websites eliminate this concern. Second, product price is what group buying sites compete for. Your products must give them a relatively low discount to arouse users' desire to buy and allow group buying sites to make money.
As we all know, there are comprehensive group buying sites, and there are also group buying sites for certain products. Let me share with you how to find a suitable group buying site. We can go to some well-known group buying navigation sites, such as tuan800 or 360 group buying. If we search for words such as "tie", "clothing", and "suit", you can see which group buying websites have sold similar products before. It will be much easier for us to find these group buying websites to discuss cooperation. Because they have made similar products before and they will make them now. As long as there is no problem with the quality and there is a certain profit, they will help you promote them. To a certain extent, group buying sites can also build brands for us. Sometimes it doesn’t matter if we make less money. If we can build a brand, it is also a very valuable thing.
Host-Wu Changzhao: Many of them like Anxi Tieguanyin are very popular, so how to use the power of the navy?
Guest - Yue Hao: If you want to rely on trolls for promotion, the key is to use volume, make more promotional posts, and have promoters post them on major forums or blogs. Although it is not as effective as precision marketing, it can still have good results as long as the quantity reaches a certain level.
Host-Wu Changzhao: In addition, community promotion is also very popular now. How to use communities such as Kaixin.com for publicity and promotion?
Guest - Yue Hao: First of all, we need to add more friends, and they are precise friends, such as business people, white-collar workers, and male users. Secondly, we need to interact with these people often, visit their spaces frequently, and repost or comment on their articles. This way we will become familiar with everyone. If you send any information, others will help you recommend it. If you have nothing to do, you can study the repost function of Kaixin.com. This application is mainly used for promotion. Posts must be carefully prepared, and the traces of advertising should not be too obvious, so as to get good dissemination. It's best to disguise it as an experience-sharing article, such as how to buy a tie and how to tie a tie, and then subtly incorporate your company's information into it.
Moderator-Wu Changzhao: The method is good, Teacher Yue. Cooperation (collaboration) promotion is popular in many places now. How to promote through cooperation?
Guest - Yue Hao: Cooperative promotion is a very good method, more suitable for production-oriented enterprises. First of all, we can discuss cooperation with some B2C websites, such as JD.com, Joyo Amazon, Dangdang, Redbaby, Newegg, etc. etc. The premise is that the product must pass the quality standard and have corresponding certifications and qualifications, and then you can have the conditions to negotiate with them. Secondly, the supply price must be appropriate, leaving a reasonable profit for them, and even giving them year-end rebates and other discounts. Policy, if these two aspects are met, you can discuss cooperation with them.
Thirdly, it is to cooperate with C2C stores. If you search for "tie" on Taobao, you will find that many stores are selling it. Some stores are exclusive to brands, but there are also many stores that have multiple brands. Then we can Talking about cooperation with these stores, they still sell ten brands, and they still sell twenty brands. In fact, there are many benefits to them. After all, it increases their product varieties. It is easier to negotiate cooperation with these C2C stores. For example, if they have orders there and we ship them here, it saves them a lot of trouble. If we can do this, many stores are willing to cooperate.
Netizen asked: Mr. Yue, I am now planning to build a local group buying website. We are mainly a group buying website focusing on building materials and furniture. We have resources for hotel advertising and building materials. How to promote it?
Guest - Yue Hao: If this is the case, first, we can consider advertising on local websites. For a small city, there are only a few good local websites and the prices are not expensive. We can consider advertising on all local websites. Advertising. The second is offline promotion. This is very critical. What you provide is local service. If possible, you can go to the local building materials market to distribute flyers or even put up some promotional posters. The local service will have offline publicity effect. It's still very obvious. For online promotion, in addition to placing advertisements on all local websites, you can also go to local post bars and local QQ groups to promote. QQ groups are a good promotion channel. If you use the name of your city as a keyword, you will search for many Locally related QQ groups. Then you can recommend your group buying site by sending group emails, interacting with everyone, etc.
Author information: Yue Hao, http://www.yuehao9.com/ .
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