In many domestic sites, especially corporate sites, many of the results included in the query are judged as copied content by search engines. Copied content not only affects the crawling quality of search engines, but may also affect the experience of viewers. Here is Beijing New Siyuan For most websites, the Internet talks about how to reduce the copy content of the website:
1. Independent title
Try to write an independent title for each page, especially some product pages, column pages, etc. Titles are a very important part of SEO. Don’t waste this treasure easily. A good title is not only a good guide for search engines, but also for viewers.
2. meta tags (description, keywords)
Regardless of whether it affects rankings, well-written descriptions have a great impact on spiders' judgment of copied content. At the same time, they are also a good attraction for viewers and complement the title. Of course, keywords are a key emphasis on description and content. As for how to implement independent meta tags, this depends on the specific site program you use. Many programs (especially CMS) may not be able to manually configure each description tag, but with a little modification, the title can be Description, of course New Siyuan Network believes that this is a last resort, at least it is much better than the version where all web pages share the same description and keywords!
3. Modify the article content
Even if the article is not original to you, you'd better make some modifications, such as adding your own comments or excerpting a paragraph from the original article for reference. Try to distinguish the article from the original text.
4. Modify CSS
Many friends may have had the experience of downloading someone else's entire website or some web pages. After downloading, they directly put it in their own space, or made some slight adjustments, such as changing the title or something, but ignoring the CSS style sheet. Such web pages To a large extent, it is easy to be judged as copying content. Of course, New Siyuan Network is not encouraging everyone to do this, but is just explaining the problem from this perspective.
5. Emphasize unique content
If some content is unique to you, you might as well use "bold", "underline", "h tag", etc. to enhance it to tell the search engine that these are special and not common elsewhere.
6. Reduce multiple URLs
Maybe your program can be dynamic or static, or it may have been static before and now becomes dynamic, etc. There may be multiple web pages. Both of these refer to the same web page, but are crawled by search engines with different URLs. In this case, we try to use one URL format.
7. Reduce invalid links
For some reasons, we redesigned the website structure and URL format, but neglected to clean up some old content. As a result, search engines crawled the same content with different URLs. This is similar to point 6. But this refers to those web pages that we don’t want but actually exist in the space, especially for some information sites with a lot of content. It is recommended to use xenu or Google webmaster to remove these invalid links.
The above points are just some personal opinions of Xinsiyuan Network. If there are any shortcomings, please leave your comments!
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