Since the biggest feature of the forum is interactivity, it has been endowed with the function of hype since its birth. Looking through our newspapers today, you can see that many popular events first broke out from the forum. For example, Mu Zimei in the past few years, Sister Furong, Sister Feng, and Xiao Yueyue in recent years all appeared on Tianya, Maopu, etc. Those who are popular in large forums show how powerful the forum is. But forum carriers alone are not enough. More importantly, high-quality "hype articles" are also needed.
Different from the operating methods such as website soft articles and blog soft articles, forum soft articles are strictly regulated. Especially in recent years, the state has strengthened the management of forums, forcing forum administrators to pay more attention to the opinions of netizens. Invisibly, some soft articles were deleted by the fiery-eyed forum administrator with one click. How to write forum soft articles in a more concealed way and pass the forum administrators? With many years of experience in forum soft articles operation, the author has summarized the top ten "tricks" for your reference:
The first move: ask
Inquiry posts are the most common in forums. Many forums even have special Q&A sections for netizens to solve problems with each other. Therefore, the "first trick" in our forum's soft article operation is hidden in this query. For example, "I'm new here and want to learn how to write soft articles. Do you have any websites in this area for me to learn from?" After this post was posted, it was followed by a post "I often go to the Wuyou soft article website. You can search on Baidu. Look", the above is a typical use of the "ask" move. In order to prevent the forum administrator from discovering flaws, the IP address of the answer vest must not be different from the IP address of the questioner.
The second move: compare
The so-called comparison is to find something that is the same as the object you are promoting to compare. Since the object you are promoting is often less well-known, in order to attract the attention of netizens, the reputation of the object you are comparing must be higher. For example, "I have been buying stockings on Taobao, and I feel they are quite cheap, but yesterday I accidentally discovered the XX shopping website, which really opened my eyes. Not only are there many styles, but the prices are also quite low." This is the use of " "Bi" move. After comparison, be sure to comment on the first three floors of the post with a vest, agreeing with the original poster's opinion, or after investigation, it is found to be true as the original poster said. The purpose of this post is to prevent comments that are contrary to the original poster from appearing on the first three floors, leading to the failure of publicity.
The third move: row
Ranking lists are the posts that many netizens like to read most. This is most commonly used in entertainment, such as the top ten most popular songs in 2011, the top ten most popular videos in 2011, the top ten most watched actresses in 2011, etc. In view of this characteristic of netizens, we have seen that many webmasters on the Internet have planned the top ten websites that are most watched by the post-80s generation in 2011, the top ten most interesting websites in 2011, etc. Among these ten websites, 9 must be A very well-known one, plus one of its own. The author found that after such a ranking list was formulated, the reprint rate was very high.
The fourth trick: enjoy
"Enjoy" here means sharing. Things that you treasure and keep privately are often more likely to be noticed by others. For example, why celebrities' Weibo is particularly concerned, because everyone has a certain "voyeuristic desire" to a certain extent. ". In forums, we often see similar posts such as "I have been diving for many years and posted a website I have treasured for a long time", "Share the website I must visit every time I buy underwear".
The fifth move: close
Be close to big brands and close to hot spots. When I explained soft article writing in the past, I often mentioned this point. The "Pong" trick is mainly when introducing the hottest people or things today, and inadvertently adding promotional content. It seems to be discussing hot topics, but in fact, it has subtly penetrated the publicity target into the hearts of readers. For example, the post "Sister Feng wants to endorse XX game?" is undoubtedly a promotional post written by Sister Feng that has been hotly hyped recently.
The sixth move: love
Forums are a place for netizens to share their ups and downs. We see that most forums will have an emotional section. This provides an entry point for us to promote soft articles on the forum, which is to write emotional soft articles and then hide the objects to be promoted. In the emotional stories written. I don’t know if any of you readers have read a soft article post by Nanfu Battery. This soft article is very attractive from the beginning to the end. It tells the story of a young man and woman. The woman was hit by a strong earthquake and was pressed underground, while the man was We sent text messages through the pager over and over again, and finally, with the encouragement of the man's text messages, the woman was rescued. At this time, the woman said, "Fortunately, I used Nanfu batteries," which made us suddenly realize.
Step 7: Borrow
Before every holiday, it is the hottest time for forums to hype related festivals. As soft article promotion planners, we often see some forum soft articles under the banner of festivals, unknowingly bringing out the target of the promotion. For example, there is a post "This year's National Day, I will not travel, I want to switch to a trial customer", which was specially promoted and planned by a trial website. After the post was posted, many netizens followed it.
The eighth move: odd
Novel posts tend to attract a lot of attention in forums. If your site is a website that introduces some strange news or reveals some insider information, then you must not waste such a good resource. You can select some interesting posts and send them to Forum, and then mark it in the post. Recently I saw some interesting stories on the XX website, and then share them one by one. I believe that many netizens will continue to browse your website after reading the stories you posted!
The ninth move: continue
This move is an extension of the sixth move. Usually when we read some popular novels, we will set an open ending. The advantage of this is that we can use the hot momentum of the previous novel to continue the next novel. Similarly, we are writing When posting soft articles on forums, you might as well save some. If you think your story is very exciting, you might as well save some. Maybe the next soft article will also attract the attention of many netizens!
The tenth move: Quit
The warning mentioned here refers to guarding against impatience. Most promoters are more or less eager for quick success. We often see the same soft article promotion posts appearing in different sections of a forum. Some webmasters even don’t even bother to write soft articles. , directly paste the URL. The final result of such publicity is that your soft article will be deleted and the forum ID number will be blocked. We said at the beginning of the article that the hype of forum soft articles is actually a process of battle of wits and courage with the forum administrators, so you must not be too "arrogant". You must know that it is better to be serious than to have ten soft articles deleted. Handle a post well, so "gentle breeze and drizzle" publicity is the real way to operate soft articles in forums!
This article comes from: Wuyou Soft Article Network, URL: http://www.51qihua.com . Reprinting is also welcome. Please keep the link for reprinting. Thank you!
Thanks to gm2004 for his contribution