As mentioned earlier, the most important issues to be solved in website structure optimization include inclusion and page weight distribution. Ideally, the classic tree structure should be a better link and weight distribution model. However, due to the different technologies used by different websites, the functions to be realized, website goals, and key marketing problems to be solved may be different. Some websites that appear to be tree-structured websites are actually strangely shaped upon careful study. Each website has its own special problems that need to be solved. There is no secret to optimizing the structure of all websites. It must be analyzed in detail. In order to expand the ideas of bloggers, this section lists some situations and solutions that may be encountered.
Key inner pages
Consider first the most common and simplest case. Generally speaking, the homepage of a website gets the most internal and external links and has the highest weight. The homepage links to first-level category pages, and the weight of these first-level category pages is inferior to the homepage. Most websites have multiple levels of classification. The weights decrease in order, with the lowest weight being the final product page.
Sometimes certain specific product pages require a relatively high weight, such as some products with the highest conversion rates, the highest profit margins, or newly launched key products and products with many searches. "Some product names have quite a lot of searches, more than some category names." , as well as dedicated pages created for specific holidays or promotions. These pages are arranged according to the classic tree structure, usually at a certain distance from the homepage, and the weight will not be too high. To make such weighted pages gain high weight, the easiest way is to add a few key pages directly on the homepage. Page links can even be promoted in the sidebar, and site-wide links can be added to the promotion section.
On many e-commerce websites, the home page displays the latest products, popular products, etc. The selection of these products is actually a matter of knowledge. It does not necessarily necessarily list the latest products according to release time, or the products that generate the most orders. . Webmasters can put the product pages they want to focus on promoting, so that the rankings of the product names corresponding to these inner pages can be improved.
According to my experience, if you put links to internal product pages on the homepage, even without the support of other external links, the rankings of these pages will be significantly improved.
Non-essential pages
Every website has some pages that are necessary in terms of functionality and user experience, but not necessary from an SEO perspective, such as privacy policy, user login page, user registration page, contact us, and even the "About Us" page. From a user's perspective, these pages are necessary functions or help improve the trust of the website. However, search engines can neither fill in the registration form nor log in. Generally, websites will not want to optimize keywords such as "privacy policy". , these pages are neither necessary nor likely to achieve any rankings.
The trouble is that these pages will usually be linked on every page of the entire website, and their weight will be secondary to the home page, similar to the first-level category pages, maybe higher. I have to say that this is a waste of weight. In order to reduce the weight of these unnecessary pages, several methods can generally be adopted.
"1" Only displays links on the homepage, and simply cancels links on other pages, such as privacy policy, about us and other pages.
"2" Make the links of these pages unable to be tracked or transfer weight, such as using NOFOLLOW tags or using .javaSCRipT links. Certain links that must be displayed on all pages can be processed in this way, such as user registration and login pages.
You can also redirect the links to these pages through a program page, for example, the link is made into REDIRECT.php?PAGE.HTML. The REDIRECT.PHP program only implements one function, which is to automatically redirect to PAGE.HTML based on the following parameters, and then use ROBOTS The file REDIRECT.PHP is prohibited from being crawled. In addition to the obvious non-essential pages mentioned above, many websites actually have more non-essential pages. Not as good as the help information, shopping payment process, shipping information, company news, etc. listed on e-commerce websites, these pages have little value from an SEO perspective.
Foreign trade SEO personnel should have a thorough understanding of all aspects of the website. For any information outside product categories and specific product pages, you have to ask yourself, are these pages necessary from an SEO perspective? What keywords can be optimized? Minimize site-wide links that transfer weight to non-essential pages.
Care will continue to share internal links and weight allocation techniques with everyone, and will share them with you in the next Putian SEO article!
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