Before building a website, word selection is the first step. Choosing a good word can lay a solid foundation for your later SEO promotion. The core keywords of the website are the most important and the most difficult to determine. Once the core keywords are determined Once it is down, then there will be a clear route for later expansion of related words and optimization of long-tail words. So how can you determine the core keywords of your website? The author will share it today
1. Put yourself in someone else’s shoes
Assume that you are now acting as a user in the industry of the website you are working on. You should think about it yourself. If you were to search for keywords yourself, what words would you search for? What are the characteristics of the products in your industry? What are the users? How to choose? In fact, as long as you have a certain understanding of your industry, you can list a dozen keywords.
2. Digging from opponents
Check the competitor's page source file, and you can find some clues from its keyword tags. A strong competitor has often done a thorough research on the keywords of the industry, and selects key words from the competitor's perspective. Words can often save us a lot of time.
3. Ask people around you
Ask your colleagues, friends, and family about their search ideas, and you can often find many new keywords. These are not people in your industry, and their thinking often does not have fixed rules and regulations, so they are more in line with ordinary users. Search habits.
4. Use Q&A platforms
You can go to Baidu to find out, or search for a question and answer platform like this to see what kind of questions users in your industry generally ask. From these questions, we can refine the core keywords of our website in a targeted manner.
5. Keyword Tool
In fact, after you have an understanding of the industry of the website you want to build, you can choose a basic keyword and then use keyword promotion tools, such as the Google keyword tool that I have been using. Through one word, you can Get a lot of related words, and you can get more words through one of the related words, so you will have more and more angles to choose from.
Generally speaking, there will be no major leaks in the core keywords of your website selected from the above five aspects. After you go through these five levels of screening, you can get a lot of words, and then judge the conversion. You can determine your core keywords by considering the rate and the strength of your opponents, and then combining it with your own situation.
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