First of all, Hurri would like to encourage customers who want to engage in online marketing or are doing online marketing to participate in Baidu bidding promotion! The effect of Baidu bidding promotion can completely rival the business volume of an ordinary salesperson, or even several or dozens of people. Baidu bidding promotion is not as scary as some Internet thugs advocate!
Customers often inquire about Baidu optimization. After analyzing the keywords and the current situation of the customer's site, a quotation will be given. Many customers will complain: "It's too expensive, it's better to do Baidu bidding!"
In fact, the fierce competition and optimization difficulty of some keywords completely exceed the cost of bidding (such words are rare).
When bidding or optimizing a website, the first thing is to increase website traffic: the cost of bidding is completely proportional to the traffic. The more people search, the keywords will be popular, and the unit click price of the keywords will also increase with the number of bidding customers. Bidding increases as the unit price of user clicks increases. As for optimization, it is basically difficult to get such words on the homepage, and the most pages are the first few pages of the second page. The traffic coming from these keywords alone is simply incomparable to bidding. However, one thing is that only those keywords are bidding (even smart matching or search promotion professional version). As for optimization, although the main keywords can only go to the second page, with the implementation of optimization, the ranking of long-tail keywords will also increase, and the traffic from these words may even exceed the main keywords participating in the auction (we have analyzed multiple customer sites).
From the perspective of conversion rate, those who search for the main keyword may not necessarily want to buy this product, but may just want to learn about it and see what it is. The cost of these clicks is completely wasted. And some customers who search for long-tail keywords, such as "XX manufacturer", "XX manufacturer", "XX wholesaler", most of these searchers want to buy this product.
From the perspective of malicious clicks, there is currently no effective means to avoid clicks from bidding promotions, whether it is Baidu, Google, or Yahoo. This will waste the cost of bidding; click on the optimized site! Thank you for your IP contribution.
Therefore, we can fully believe that the effect of optimization will not be worse than the effect of bidding, and the price of optimization can be higher than the cost of bidding. !Reprinting this article must follow the Creative Commons Agreement of "Attribution-NonCommercial-Consistency". (Except where the original author has been noted above)
Author: Shuai Shuai Zhu SEO Studio
Original address: http://www.dianzishangwurencai.cn/sem/1405.html