Some websites will consider the establishment of second-level domain names when optimizing. So during optimization, how to effectively grasp the advantages and disadvantages of second-level domains?
1. First of all, the second-level domain name of the website can increase the user's experience and awareness of the website to a certain extent, and attract more users to pay attention. For example, some domain names are divided into different sections such as BBS and blog, or different categories of products. , the second-level domain name can greatly facilitate the needs of users, and naturally more people will participate. However, the result of rich content of the second-level domain name is that it disperses the trust and PR of the top-level domain name, which is bound to weaken the advantage. This is It is not conducive to the optimization of the main website. This also requires webmasters to judge from the actual situation of the personal website.
Secondly, search engines still have relatively high trust in the second-level domain name. For search engines, the second-level domain name is a brand new site. For search engines, the weight is naturally high, but the PR and weight of the new site All need to be re-trained by the webmaster, and if the secondary domain name is not optimized in place, the primary domain name will be implicated in case of punishment. Therefore, the secondary domain name will increase the task of updating and maintaining the website, and the requirements for all aspects of optimization will also increase. Yes, high returns come with high risks.
Third, finally, as an independent website, the second-level domain name can easily create friendly links with other websites. Friendly links are one of the effective ways to optimize the website. Good friendly links are very helpful to the ranking of the website. The second-level domain name is as a The probability of an independent website becoming a friend link with other websites also increases. On the other hand, the second-level domain name and the first-level domain name are two different websites, so the emergence of the second-level domain name makes the website smaller, which has a great impact on the overall quality and content of the website.
The second-level domain name itself has both advantages and disadvantages. When a large website needs to carry a large amount of information, and the content classification is fine and has little connection with each other, the second-level domain name can be used. This is a long-term optimization process, while small and medium-sized websites are in the face of the problem. After considering the various characteristics of second-level domain names, you still need to carefully weigh them before making a decision.
Original article source http://www.idcspy.com
Thanks to cacti2 for the contribution