I remember that in April 2010, when I first thought of building a website, it was purely out of my enthusiasm and confidence in the development of the Internet. I united with several like-minded brothers and just started. From the initial choice of e-commerce website to the final choice, I started with local industry portals. It only took one month from finalizing the idea to launching the website. At that time, I really didn’t think too much about the development of the website, the promotion of the website, how to make money from the website, etc. I didn’t think much about it.
But we know that a good website must have an easy-to-remember domain name, so our team spent a lot of money to buy the first letter of the real estate in Dazhou. After a month of preparation, the website was launched in early May. However, the website was just a framework without any content, no traffic, and of course no visitors, let alone customers. What should I do?
After discussion, our team decided to go all out to add website content first, because we believe that only if there is content first, can there be visitors. Even if there is no content through SEO optimization ranking, netizens will not come back a second time, and the road of the website will only get worse. When we understood this truth, except for one of the eight members of our team who stayed in the office to answer the phone and process the information, the other seven members all went out to collect information on site, to the real estate site, to the intermediary company, to the building materials mall. We take the most primitive approach to the content related to our website section, running it from house to house and collecting it one by one.
Dazhou is an area where the Internet is not very developed. Many businesses did not understand and recognize the Internet at first. Although we repeatedly emphasized that we included it for free and helped them promote it for free, many people were still unwilling to cooperate. Some even thought We were kicked out by scammers. Fortunately, our customer team overcame the difficulties. If it didn't work the first time, we would visit a second time. If it didn't work the second time, we would visit a third time. Slowly, customers got to know our website. accepted us. After working like this for nearly 2 months, we visited all related industries and businesses. As the website information is constantly added and the content is enriched, more and more netizens log in to our website, and because many of our information belongs to Our original content attracted Baidu and Google to include a large number of our pages. Two months after the website was launched, Baidu ranked among the top three. However, we did not do any optimization except for local friendly link exchange. , the number of users entering the website through search is increasing continuously. The traffic of our website has increased from dozens of IPs to thousands of IPs every day, and this process only took us less than 3 months. I personally feel that this speed is pretty good.
Experience sharing: You must work hard in the early stage of the website, and you must remember that you must have content first before you can get traffic. Now many friends start SEO as soon as their website is online, and only focus on rankings. My advice is: pay attention to content, and do not have a website that attracts netizens’ content. It is impossible to succeed.
With the completion of the collection work, we asked relevant staff to keep in touch with customers and implemented a monthly return visit system. Customers who have visited before must call back once a month to facilitate customers to update and modify customer information. . When we have done this, we will enter the second stage of work. Once we have the content, we must vigorously promote it. Any good website will definitely attach importance to promotion. How to let everyone know about our website, click on our website, increase traffic and Influence. Baidu promotion, TV advertising, newspaper advertising or street signs are all too costly for the small website we just started operating. The route we planned at that time was to choose online promotion that was relatively cheap and had a relatively high conversion rate. By placing advertisements on relatively well-known local websites for 3-6 months, we exchanged advertising spaces with the webmasters of local websites and promoted them in local forums. By posting free resources such as publicity, Dazhou Real Estate Network has rapidly increased its visibility on the Internet and has a very high conversion rate. At the same time, we strengthened the training and management of team members. This process lasted for about 2 months.
Experience sharing: After collecting the preliminary data, you must establish a complete return visit system to maintain contact with customers and ensure that the website information is updated at any time. Later, I found that this played a great role in discovering future customers. And in the early stage of promotion, if the budget is not very sufficient, try to choose online promotion instead of advertising our website, because it is indeed low-priced and effective.
About half a year after the website was launched, although the number of visits to the website has reached more than 3,000 unique IPs per day, which is actually very high as an industry portal in a third-tier city in the mainland, by the time we have been operating for half a year, we still don’t have a penny. Advertising revenue, the original budget has almost bottomed out. Comparatively, a team of 10 people can only work for 10,000 to 20,000 yuan a month. At this time, we suddenly realized how serious this problem is, because if you can't even survive, How to talk about development and how to market has become a problem that we think about all day long. There was no other good way for us to use the original method of collecting information. We talked about each one one by one to popularize the concept of online promotion. We first visited one by one to understand the effect. We didn’t talk about advertising first, and we first visited the customers. Inculcate some of the current concepts of using the Internet for marketing, because when collecting information in the early stage, it has been recognized by customers and it is indeed free to help them promote, so when doing online promotion, customers are more likely to accept it, and gradually there will be Customers took the initiative to ask us how to do advertising and how to charge for it. Soon we got our first customer, and then the second and third. As we contacted more and more customers, customers also asked us a lot. Valuable opinions, such as suggestions that our influence should be strengthened and should not be limited to the Internet. After understanding the customers’ ideas, we joined the Municipal Housing Authority to participate in the housing fair and conducted a live broadcast of the entire process. Through this participation, we also The reports on us on local TV or newspapers increased our influence. Then we advertised on all the bus TVs in the city, in elevator videos, and also did some corresponding advertisements in newspapers, and the website further development.
Experience sharing: In fact, we don’t put much effort into business development. In fact, as long as the website has rich content and can attract a large number of visitors, customers will easily accept it. And we adopt the method of letting you experience the effect for free in the early stage. Let customers be more understanding and accepting. As long as it is effective, it is easy to generate a good reputation in the industry. However, our real estate industry is relatively not extensive, so the speed of communication is faster. More importantly, during early contacts, do not talk about advertising as soon as we meet. Customers will This is very offensive. If you want people to pay you, you must at least let them identify with you first. Therefore, it is more important to let customers identify with our products than to talk about advertising. Once you agree, it will be easy to talk about advertising. And when contacting customers, be sure to collect their opinions. Sometimes their opinions are really, really helpful.
As of today, Dazhou Real Estate Network is about to turn one year old. Although we still have not achieved great achievements, we are very happy. At least we have survived. At least we are already the number one real estate portal in Dazhou. The road ahead The development of local websites is still very difficult for a long time, but I believe that as long as you work hard and dare to think and do, you will definitely achieve success. Today I would like to share my experience with you, hoping it will be helpful to you.
This article was first published in A5 format and was originally created by Dazhou Real Estate Network ( www.dzfc.com ). Reprinting is welcome! If you need to reprint, please keep the source!
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