Keywords such as "SEO" have long been ranked first on Baidu's homepage in the SEOWHY forum. Today, "SEO" has moved to the second page, so there are different opinions in the forum. Many posts are analyzing the reasons for the decline of seowhy rankings. In fact, SEO ranking fluctuations are very common for every website, but we all pay special attention to seowhy, so the reaction is so intense. A similar situation happened before, but it recovered after more than 10 days. Whether the situation is the same this time remains to be seen. If Baidu manually intervenes or is punished, and the ranking cannot be restored, I think their training business will be greatly affected. After all, the main reason why seowhy is so famous is because their previous ranking was so powerful.
In this article, I don’t want to discuss the reasons why seowhy’s rankings have declined. What I want to say is: Don’t let SEO become the focus of your business.
To put it bluntly, SEO is just one of the online marketing methods, and it should not be too mythical. Just like email marketing and the current rise of Weibo marketing. It's purely a tool. However, many websites are obsessed with SEO rankings, and even measure the success of website business by rankings. I think this is undesirable. I’ll list a few below for your reference:
① SEO rankings change frequently. If your website relies too much on SEO, once the ranking drops, a drop in traffic is inevitable, and your business will definitely be greatly affected. After the Google Panda algorithm update, Yahoo's Associated Content website traffic dropped by 82%.
② A good website must be a website that is valuable to users. Some websites are too obsessed with originality and dare not post anything that is not written by themselves. Even if someone’s article is really good. This approach is irresponsible to the users of its own website. Some websites are afraid that the so-called export links will drain the website's weight and dare not write external link articles, even if the linked articles are really helpful to website users. On the contrary, I think it should be reprinted and shared, and the link should be linked to improve the user experience. This is the embodiment of a good website, rather than being limited to various SEO techniques. Never sacrifice your bottom line for some SEO rankings.
③Some so-called SEO experts are not good at running a business. Sometimes the opinions they give you are purely from a technical perspective and do not take into account all aspects of your company's business. This is why you are an entrepreneur, and those SEO consultants no.
④Many friends are very concerned about their search engine rankings. If there is any trouble, it will be like the sky is falling. Then I was disappointed and even felt that I was not qualified to run a website. In fact, in addition to SEO can bring traffic to your website, there are many other ways, such as online advertising, social media marketing, viral marketing, etc. It's like those people seeking death as soon as they fall out of love. It's completely unnecessary. There is no grass anywhere in the world, why should we have unrequited love for a flower?
Having said so much here, I am not saying that SEO is not important or that SEO is not good. My opinion is that you should clearly understand the overall goals of your business and choose appropriate and diverse online marketing methods. Even if you don't have enough strength to rely on SEO when you start your business, once your business picks up, diversifying traffic channels is a must.
Author: dikgo
Original source: http://www.dikgo.com/seo/793.html (Please retain the copyright for reprinting, thank you very much)
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