Nowadays, there are many ways to promote Taobao stores. I don’t know which method you use to promote your store. No matter which method you use, you must do it carefully and make this promotion method to the extreme. In addition, the positioning must be accurate and Not too wide. For example, the Sina blog I use now: Taobao shopping experience sharing. Blogs need to be maintained, and if they are maintained well, blogs can thrive (the number of visits is getting higher and higher).
The following six tips I have summarized for you will teach you how to promote your Taobao store for free:
NO.1: Blog promotion
There are standards when choosing a blog. Be sure to choose a free blog from a popular website in China. For example, well-known blogs such as Sina Blog, NetEase Blog, Alibaba Blog, Hexun Blog, and Baidu Space. No matter which one you choose to do, you can use the name of your store or product as your pen name, and then blog positioning. Blog positioning is very important, don’t post all articles in it. Also when writing a blog post: the title of the article should be eye-catching and the content should be rich. Experts in soft writing have said that "a good title is half the battle." The same is true for blog posts. The blog address must be logged into major search engines. Blog posts can be accessed through Baidu, etc. search engine. That will increase a lot of traffic. The next step is to persevere. As mentioned above, a blog must be maintained well, otherwise it will be in vain.
NO.2: Forum promotion
Forum promotion is the most commonly used free promotion method, but there are several issues that require special attention:
1. Advertisements cannot be posted directly, otherwise they will inevitably be deleted. Advertising must be infiltrated cleverly.
2. Posts should not be too numerous, but should be precise. And pay attention to the maintenance of posts. It does not mean that once you post it, it will not be deleted. That is: if others like it, you have to agree with it. If no one likes it, you have to upvote it yourself!
This requirement is that you need to learn to write soft articles. This soft article is full of cleverness. You need to learn how to write it. There are many articles on the Internet about how to write good soft articles.
It is very important to choose a forum. You need to choose one that does not have particularly strict control over advertising and can have a personalized signature. That is definitely the best. If you search carefully, you will definitely find one that meets your requirements.
NO.3: Promotion of Q&A websites
Nowadays, Q&A websites include Baidu, Tianya, iAsk, Soso, Sogou, Youdao, etc. Search these for questions about products related to your store, answer them patiently, actively provide help, and finally leave your Q number, waiting for someone to add you. After adding Q, answer the question carefully and help the customer. If necessary, attach a link when answering the question, but the review of this link is more troublesome and may not pass, so use it with caution. If a customer doesn't know how to shop on Taobao, then you have to patiently teach him the details of registration, payment, etc. Don't be too troublesome. If you teach him how to buy step by step, he will definitely be your lifelong customer.
NO.4: Taobao community and gang promotion
Taobao is not only a place for shopping, but also a good place for entertainment and learning. The popularity of Taobao communities and gangs is also very strong, so it will be very convenient to promote your own store here, and a lot of shopping will be integrated there. Homeowners and sellers, everyone may become your potential customer. The prerequisite is that you still need to have a certain ability to write soft articles. Publishing a good post, if it can be refined, will attract immeasurable traffic to you, and will also greatly increase buyers' trust and recognition of you. , thus facilitating the transaction. While bringing traffic, it may also bring opportunities for transaction! You can also win silver coins if your posts are refined. These silver coins can be used to purchase advertising recommendation slots in various sections of the community, thereby promoting our store.
NO.5: Mass email promotion
I don’t know the effect of mass email because I haven’t tried it, but now mass email is very popular. Since there is a reason for its existence, the effect should not be bad. Interested shop owners can give it a try.
1. Use email marketing software. This may not be used by many people. First use a search engine to search the email addresses of the corresponding people, and then use a mass sending machine to send them in bulk. Interested friends can download it online and use it.
2. Use QQ group email promotion, join QQ groups, and send group emails. QQ's group email is very convenient. Just click send and all members in the group can receive your letter. However, the number of times you send this message must be controlled, otherwise you will be kicked out of the group directly.
NO.6: Meager free promotion
Meagerness has become popular in China, and it is also a fertile ground that every online business will seize next. Currently, Sina Weibo and Tencent Weibo are the most popular and have the most followers, followed by Sohu Weibo and NetEase Weibo. For example, register an account on Sina Weibo, pay attention to Weibo's positioning, and then collect some information every day and publish it on WeChat. As long as the information you provide is useful to them, there will definitely be a lot of people paying attention to you, and you can wait for opportunities to promote it. your shop. Don’t just post product advertisements for your store, otherwise no one will pay attention to you.
No matter it is now or in the past, nothing can be accomplished overnight. What is needed is persistence. To borrow a sentence from Jack Ma, today is cruel, tomorrow will be cruel, and the day after tomorrow will be beautiful. Most of them will die tomorrow night. So since you have chosen to build an online store, no matter how Taobao's rules change, you need to do everything possible to do it well. Only by persisting can you see the beautiful sun the day after tomorrow.
Ladies' Street Boutique Shopping Guide ( www.tbwataobao.com ) Please indicate the source of the link when reprinting
Thanks to pyear for your contribution