Speaking of links, let’s touch on a few concepts. First, take a look at the backlink network diagram below.
Backlinks
If there is a link in web page A pointing to web page B, then web page A is the back link to web page B! As shown below, all links are considered back links.
external links
As shown in the ① link in the picture above, the backlinks made by other websites to the web pages of your website are called external links.
internal link
The connections between web pages within the website are called internal links.
Special reminder
Backlinks are relationships between web pages, not between websites. Regardless of external links or internal links, they are backlinks and have an impact on search rankings. You can use link to query in search engines. For example, to check my blog, enter "link:www.blog-design.cn" in the search box, and you can find the effective backlink of my blog.
The impact of backlinks in SEO
The weight of backlinks in search engines is undoubtedly high. According to Google, the calculation of PR value has a very complex algorithm, but there is no doubt that the number and quality of backlinks have a decisive impact on PR value. If you want to obtain a relatively high PR value, you must have a certain number of high-quality backlinks, or a sufficiently large number of backlinks. To check the PR value of a web page, you can download the Google toolbar and install it on your browser. In this case, you can directly see its PR value when browsing any web page. I recommend it to everyone. Download address: http://toolbar.google.com/intl/zh-CN.
The concept of backlinks was mentioned above. Now I will talk about how a programmer should do some SEO work to increase backlinks from the method of increasing backlinks.
1. Internal link optimization
For many large websites, since the website itself has millions of web pages, after re-optimizing the internal link structure of the website, it can allow its own web pages to create backlinks to its many keyword web pages. Although the quality of these backlinks is not high, due to their large number, they can achieve great results very quickly.
SEO work for programmers: Link diagram as shown below. We are on the B article page, so we can export some links to other pages of the website from this page.
As shown in the figure, provide website navigation and breadcrumb navigation functions for your website program. This will make your page hierarchy more obvious. Form a powerful tree-like link network.
As shown in the figure, provide "previous article, next article" function for your website program article page. This allows all your content pages in this series to form a powerful flat linear link network.
As shown, provide relevant page functionality for your website program. It can be keyword related or parent related.
Provide a sitemap-generating function for your website program, or create a sitemap. I will talk about sitemaps in the next article.
Two final points: Each web page can be reached by up to four clicks from the homepage. It is best to use text links for the website’s navigation system.
2. Link exchange
Friendly link exchange is an important way to introduce external links. Finding some websites with similar themes to your own website to make friendly links is a very good and efficient way to introduce external links.
So here I strongly recommend that programmers provide a friendly link application and management module for their website system during the website program production process.
3. Other means of increasing backlinks.
Including soft article links, purchase links, blogs, etc.
It is recommended that programmers create an RSS feed for their own websites to facilitate users to subscribe through Douban, Xianguo, Google, etc., and to facilitate search engine crawling. What is the relationship with backlinks? The more people you subscribe to, the more backlinks you can add to your website. At the same time, if your website updates quickly enough, the content is healthy enough, and the website authority is large enough, you can use it as an article source for GOOGLE news consultation, blogs, etc.
A few final points:
1. Website homepage, channel page, category page, column page, etc. are all list pages, and their content is composed of the anchor text of the link.
2. The URL writing method is best designed to match the logical structure of the website. It is designed downward according to the tree structure. The deep directory level does not affect the SEO effect (according to the website's own situation). Everything is decided by simulating the user's logical thinking, and There is no situation where users need to click as few times as possible to reach the content page, or it can be understood from another perspective. Remember: if the website provides a search function, then I can reach each page with 2 clicks, and there is no need at all. The existence of website navigation is just like searching for keywords on Google, but we cannot completely simulate the user's search behavior.
The backlink building strategy is a long-term process, so it requires a lot of patience for SEOers. For SEO programmers who design website programs, the most important thing is to optimize the entire structure of the website so that the homepage, channel pages, category pages, column pages, list pages, and content pages form a huge internal structure. The link structure saves a lot of time for later SEO to do keyword strategies and external link construction.