The improvement of search engine rankings and the effectiveness of SEO projects partly depend on the growth of external links to the website. This may be no secret to SEO. Search engines hope that the website can naturally obtain external links through its own continuous development. This kind of link is given a high voting weight by search engines.
Most domestic webmasters have the habit of exchanging links, or have listed this as one of their daily website operations. And precisely because the behavior of exchanging links has become more and more common, search engines are gradually reducing the importance of these links.
Only use linking strategies that work for your site
SEOs need to change their thinking, that is, when building links, they can no longer just pursue high weight and high PR value. Now we still need a rational analysis of what kind of links we need or what we can afford. Don’t pursue the best or the strongest, just pursue the most suitable.
Reduce exchange of links
Especially for the homepage, relying on exchanging links to promote the growth of external links to the website is actually not a good strategy. The links that a website can exchange are always limited. If there are many exchanged links on the homepage of the website, the quality of the website will also decrease. If it's serious, search engines may penalize it. The behavior of exchanging links has become very common, and too many people rely on exchanging links to improve their rankings. Search engines hope that websites can rely on high-quality content and natural external links to improve rankings, rather than artificially manipulating links to improve rankings.
Pay attention to link management
The evaluation and filtering of links by search engines have become more and more important and strict than before. Therefore, the management of website links is also one of the SEO tasks that webmasters need to pay attention to. For example, do not arbitrarily add deletion of links, use of link anchor text, link building process, etc., including other details.
Conclusion: Search engines are becoming more and more complex in evaluating and filtering links, and the issue of link degree has become particularly important. For a project that hopes to use SEO to help the long-term development of the website, a good SEO link plan should be said to be crucial.
Author: SEO Princess Originally published: http://www.qq1x.com